pretence

nouns

a false or unsupportable quality
pretence, pretense, pretension
an artful or simulated semblance
"under the guise of friendship he betrayed them"
guise, pretence, pretense, pretext
pretending with intention to deceive
dissembling, feigning, pretence, pretense
imaginative intellectual play
make-believe, pretence, pretense
the act of giving a false appearance
"his conformity was only pretending"
feigning, pretence, pretending, pretense, simulation