pretense

nouns

the act of giving a false appearance
"his conformity was only pretending"
feigning, pretence, pretending, pretense, simulation
is derived from
pretend
pretending with intention to deceive
dissembling, feigning, pretence, pretense
is derived from
pretentious
is derived from
pretend
imaginative intellectual play
make-believe, pretence, pretense
a false or unsupportable quality
pretence, pretense, pretension
is derived from
pretend
an artful or simulated semblance
"under the guise of friendship he betrayed them"
guise, pretence, pretense, pretext