Displaying 1-4 of 4 Articles

The names of some of the world's most successful brands – from Accenture to Zantac – were widely ridiculed when they were first announced. Today those names are not just accepted but admired. It turns out there's a reason and a name for the attitude shift: The more we're exposed to something unfamiliar, the more we like it. Welcome to the Zajonc effect.  Continue reading...
Click here to read more articles from Candlepower.

Anyone interested in literature or becoming a better writer will find something to like here: Blatt doesn't just shine a light on writing, he lets in a whole new area of the electromagnetic spectrum.  Continue reading...
Click here to read more articles from Dog Eared.

I've become a pro-doodling zealot after reading the book The Doodle Revolution by Sunni Brown. If you're a writer or a student or a business executive or a... well, anyone, really... you should doodle.  Continue reading...
Click here to read more articles from Word Count.

The 200th anniversary of astronomer Charles Messier's death is a great opportunity to gaze into the night sky and examine the curious patterns in the way we name faraway objects that were known to us for most of human history only by their luminous appearances.  Continue reading...
Click here to read more articles from Language Lounge.

Displaying 1-4 of 4 Articles