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Back when I was a freelance journalist, I had to source all my articles properly. This meant getting objective proof of facts and assertions, typically by interview or with reference to government or company publications. I try to carry this attitude through into my corporate work.
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"Bill Gates once asked me, 'Could you make me more human?' I said, 'Being human is overrated.'"
This doubly priceless quote comes from Mark Penn, Hillary Clinton's former campaign strategist. (Hat tip: The Atlantic.)
When it comes to writing copy, the human touch is still vital. Here are some tips for making copy that reads like a human being wrote it.
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My company, Articulate Marketing, helps big tech companies communicate better about their products and services. A large part of my work is writing editorial-style content for websites. My credentials are my work for HP, Microsoft, eBay and others.
In the past couple of weeks, several people have asked me for advice about becoming a web copywriter, so here it is.
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I heard a great joke the other day: "If you gave an infinite number of monkeys an infinite number of typewriters, eventually one of them would write Hey Hey We're the Monkees!" I liked it so much that I used it on my website. It came back to me this morning as I was thinking about buzzwords. I mean, how do people come up with the jargon that gets stuffed into press releases and so on?
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Less than a year after I started Bad Language, it's still a surprise to me that a) it's been as successful as it has been and b) people now ask me for advice about starting a blog. Equally, nobody told me the whole thing would be so much fun.
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"Two peoples divided by a common language." George Bernard Shaw said this about the British and the Americans, but the same can be said of anoraks and suits.
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