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Web Usability and Copywriting: Making Your Visitors Feel at Home

contributorSarah Williams![]() CandlepowerAd and marketing creativesWeb Usability and Copywriting: Making Your Visitors Feel at Home July 2, 2008 By Sarah Williams![]() Article Topics:CandlepowerAd and marketing creativesJust Do It! Finding the Tagline to Voice the Brand May 19, 2008 By Sarah Williams"Taglines" are the slogans that copywriters and marketers devise to make a brand more memorable. New contributor Sarah Williams, founder of the copywriting company Wordsmith, sheds some light on what makes a winning tagline. Short quiz — which products match these taglines? "Don't leave home without it," "It's the Real Thing," "Think Different." (Answers at the end of the article.) Continue reading...Article Topics:CandlepowerAd and marketing creativesCopywriting Case Study: Building Business Success March 17, 2008 By Sarah WilliamsHere's the latest case study of real-life copywriting in action graciously sent to us by Sarah Williams, the head of Wordsmith in England. Thanks, Sarah! (Check out our interview with her here.)
The project: Article Topics:CandlepowerAd and marketing creativesCopywriting Case Study: Selling a Secret January 9, 2008 By Sarah WilliamsHere's the latest case study of real-life copywriting in action graciously sent to us by Sarah Williams, the head of Wordsmith in England. Thanks, Sarah! (Check out our interview with her here.)
The project: Article Topics:CandlepowerAd and marketing creativesCopywriting Case Study: Helping Web Visitors December 3, 2007 By Sarah Williams
Here's the latest look at real-life copywriting in action, thanks to Sarah Williams, the head of Wordsmith in England. After we interviewed her a couple of months ago about her innovative "method acting" approach to copywriting, as she calls it (check out our interview with Sarah here), we thought to ask Sarah if she wouldn't mind sending us actual case studies... we could study! Here is this month's:
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Article Topics:CandlepowerAd and marketing creativesCopywriting Case Study: Company's Voice on the Web October 15, 2007 By Sarah Williams
Want to see real-life copywriting in action? After we interviewed Sarah Williams, the head of Wordsmith in England, a couple of months ago, we wanted to learn more about her innovative "method acting" approach to copywriting, as she calls it. (Check out our interview with Sarah here.) So we asked her if she wouldn't mind sending us an actual case study... we could study! Sarah graciously agreed. Here it is:
Continue reading...
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