Guy Kawasaki is a legendary Silicon Valley venture capitalist who, as one of Apple's original employees, helped market the first McIntosh computer. So what does this computer guy have to do with language? Plenty. In his amazing blog, called How to Change the World, he talks about creativity, communication, marketing -- and yes, computers. There are lessons there for all of us communicators. And some great book recommendations. Here are a few:
Uncommon Genius: How Great Ideas Are Born
Mastering the Dynamics of Innovation
If You Want to Write: A Book about Art, Independence and Spirit
