Alina Wheeler
Subscriber since: November 2008
Location: Philadelphia, PA
About Me
I am the author of Designing Brand Identity: an essential guide for the whole branding team. My book, now in its third edition and in seven languages, reinvents the marketing textbook. It's an accessible, easy to understand toolkit of fundamental concepts, processes, and best practices. I am presently working on Brand Atlas: branding intelligence made visible. It's a compendium of sixty diagrams to build your business and your brand.
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Favorite Word:

It's a verb--active, intentional, intuitive.
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Least Favorite Word:

It saps my energy to create and to imagine the future.
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Favorite Quote:

"It's never too late to be what you could have been."
- George Eliot

Favorite Topics:


A Very -Ery Story
To Boldly Go


"Disruptive" Names
premium content - available only to Visual Thesaurus subcribers - 3 Comments