while most 'get' the meaning, they don't know how to pronounce it and therefore it's rarely used in coversations

I wasn't aware of the word until my teens and as the years have progressed, it seems to have become every other word in a sentence, especially among comedians, certain screenplays, and of course a fair number of my younger friends. I find this very annoying. For me, it is the same equivalent of annoyance of those who say "you know?' after every sentence.