A.M. Leonard
Subscriber since: September 2008
Location: OH, United States
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Favorite Topics:

Advertising:

Ads That Rhyme: Past Their Prime?
October 21, 2013 - 8 Comments
Of Coke and Cat Food: The "Classics" Among Us
August 15, 2013

Branding:

The Sweets of Easter
premium content - available only to Visual Thesaurus subcribers April 18, 2014 - 2 Comments
The X Factor
premium content - available only to Visual Thesaurus subcribers March 17, 2014 - 4 Comments

Business writing:

Red Pen Diaries: Das Kapitalization
November 8, 2010 - 6 Comments
Buzzword Watch: "Acq-hire"
September 28, 2010 - 7 Comments

Copywriting:

Score One for the Apostrophe
October 19, 2011 - 9 Comments
The Case of the Lay Flat Collar
June 29, 2010 - 19 Comments

Creativity:

Calling All Writers: Introducing Figment
May 16, 2011
SciPlay, So Far
November 30, 2010 - 2 Comments

Fiction writing:

The Power of General Statements
January 23, 2012 - 15 Comments
The Writer-Reader-Character Bond
August 8, 2011 - 12 Comments

Marketing:

"Staycation," "Bleisure," and Other Made-Up Travel Words
April 15, 2014
The X Factor
premium content - available only to Visual Thesaurus subcribers March 17, 2014 - 4 Comments

Marketing copy:

Copywriting Case Study: Building Business Success
March 17, 2008 - 1 Comment
Business Communicators: Got Metaphor?
February 25, 2008 - 3 Comments

Public relations:

Optimizing Your Press Releases For the Web
February 15, 2008 - 1 Comment
Publicity How-To, For Free
January 17, 2008

Writing:

What Shakespeare Knew About the Rhythms of English
premium content - available only to Visual Thesaurus subcribers April 16, 2014 - 3 Comments
When Is the Best Time to Write?
premium content - available only to Visual Thesaurus subcribers April 11, 2014 - 7 Comments