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  1. Candlepower

     Just Do It! Finding the Tagline to Voice the Brand
    Mon May 19 00:00:00 EDT 2008

    "Taglines" are the slogans that copywriters and marketers devise to make a brand more memorable. New contributor Sarah Williams, founder of the copywriting company Wordsmith, sheds some light on what makes a winning tagline.

    Short quiz — which products match these taglines? "Don't leave home without it," "It's the Real Thing," "Think Different." (Answers at the end of the article.)

  2. Teachers at Work

     Vocabulary At The Center
    Mon Jul 06 00:00:00 EDT 2009
    We recently spoke to education experts Amy Benjamin and John T. Crow about their new book, Vocabulary at the Center. Amy and John explain the most effective methods for extending the use of new words, so that vocabulary instruction can move beyond rote memorization.

  3. Word Routes

     Happy 50th, Webster's Third!
    Fri Jun 17 00:00:00 EDT 2011
    Earlier this month, lexiphiles were glued to the Scripps National Spelling Bee, as Sukanya Roy of South Abington Township, Pennsylvania won a grueling 20-round contest. As the drama unfolded on national television, the viewing audience got to hear some incredibly obscure words, along with their definitions, all read aloud from a great American dictionary now celebrating its 50th anniversary.

  4. Word Routes

     Learning to Love the Semicolon
    Wed Aug 19 00:00:00 EDT 2009
    Yesterday, our Editorial Emergency crew Simon Glickman and Julia Rubiner offered up a great antidote to semicolon-phobia. "Once you understand their appeal," they advise, "semicolons can be addictive." Simon and Julia aren't the only ones singing the praises of this humble punctuation mark. Lately we've seen surprising expressions of affection for the semicolon, from New York to Paris.

  5. Candlepower

     Vocab Lab: Color Me Nonplussed
    Mon Nov 17 00:00:00 EST 2008

    "I've been really happy by how nonplussed they've been by the whole thing." -- Barack Obama on his daughters' response to the presidential campaign, People, Aug. 4, 2008

    It seems even Harvard graduate/widely acknowledged smart guy/President-Elect Barack Obama doesn't know the meaning of the word nonplussed. He's in good company. I'd wager more people get "nonplussed" wrong than right -- frequently going so far as to use the word to express nearly the opposite of what they mean. As the misuse of nonplussed threatens to overwhelm the proper use, we feel duty-bound to set the record straight.

  6. Word Count

     Crosswords, Aha Moments, and the Joy of Being Misled
    Tue Nov 12 00:00:00 EST 2013
    We'd like to welcome Adam Cooper, a writer and linguist, as our newest regular contributor! Here Adam explores how solving crosswords (both American-style and British-style) can offer unexpected pleasures in wordplay. "Sometimes being misled, at least for a little while, can lead you to the most rewarding destinations," he writes.

  7. Evasive Maneuvers

     Ongoing Medieval Information Weapons
    Tue Jun 12 00:00:00 EDT 2018
    Here's my monthly roundup of euphs I found underneath the most common element on the periodic table: horsepucky.

  8. Word Count

     Locution, Locution, Locution: Fewer Words Take up Less Real Estate
    Thu May 03 00:00:00 EDT 2012
    The Internet offers writers unlimited space and so, for many, their writing expands expansively. Readers, however, have limited attention spans. So here are a few circumlocutions, or wordy phrases, that seem particularly ascendant. Occasional use of them may be needed for clarity, but most of the time, it's just inattentive or bloated writing.

  9. Department of Word Lists

     All-Star Words
    Tue Jul 14 00:00:00 EDT 2009
    We've been talking to Paul Dickson about the new edition of his magnum opus, The Dickson Baseball Dictionary. Now, in honor of Major League Baseball's 80th All-Star Game, played tonight at Busch Stadium in Saint Louis, we present some all-star words from Dickson's dictionary.

  10. Candlepower

     Good to Great: Five Fun Tips For Improving Your Writing
    Wed Mar 21 00:00:00 EDT 2007

    When you write full time, it's very easy to fall into bad habits without realizing it's happening. Like the clutter in your house, which eventually becomes "invisible," you don't see the mistakes and glitches in your own copy.

    So how do you improve your writing? Here are my five proven methods -- all of which I use regularly.

150 151 152 153 154 Displaying 1511-1520 of 3460 Results