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  1. Candlepower

    Naming No-No's

    When I begin a name-development project, I'm open to all possibilities that are relevant to my client's objectives. After all, I'm aiming to develop not one name but a list of 250 or so from which I can identify 15 to 20 strong candidates.

    Still, there are words and word parts I avoid — and if you're naming your own product or company, I recommend you avoid them, too.
  2. Behind the Dictionary

    A Tolkien Tangle: What Does "The Desolation of Smaug" Mean?
    The Hobbit: The Desolation of Smaug was just released today. You can tell from the title that in this movie, someone's going to get desolated, and desolated but good. But who? Does Smaug desolate someone, or does someone desolate Smaug? What does desolate mean, anyway?
  3. Word Count

    How to Deal with Writer's Guilt
    The job of writing keeps us feeling guilty for either writing too much or not writing enough. Here are three specific ways to manage writing and guilt so that the pleasure of the first can overwhelm the need for the second.
  4. Word Count

    The Sales Side of Writing

    A reader named Elizabeth asked me the following question:

    I am a writer and have two areas of expertise from about six years of combined experience as a copywriter and grant writer. My ultimate dream is to freelance. I have done tons of reading on becoming a freelancer and am talking to dozens of people. I have also joined several relevant professional associations, and am volunteering my time as a writer.
  5. Backstory

    Jennifer Egan, author of "The Keep"

    My inspiration for The Keep happened in a single moment--or really, more like a single hour. I'd just finished my previous novel, Look at Me, and was wondering what I would work on next. I'd also just had my first son, and my husband and I had taken our eight-week-old baby to Charleville France, where my husband was directing a play. It was an ill-starred trip (I ended up having to return early because of a serious illness in my family), and we ended up having only one day of leisure together. We spent it driving around in Belgium, and our travels included the town of Bouillon, named after Godfrey de Bouillon, who led the first crusade. Godfrey's ruined castle still stands on a tall hill overlooking the town, and we took the obligatory tour, my husband carrying our baby in a pouch on his chest.

  6. Teachers at Work

    Minor Heresies of Modern Style

    University of Missouri writing teacher Scott Garson takes a look back at a classic essay by George Orwell to see what lessons it still has for students today.

    Have you reread Orwell's "Politics and the English Language" recently? The awesomeness of that essay is undiminished. The relevance to college writers? Up for debate.
  7. Weekly Worksheet

    The Wild Kingdom of Animal Adjectives
    This week's worksheet introduces students to a whole host of animal adjectives that they can use in their descriptive writing and add to their insult arsenals. It's so much more fun to refer to someone's eating habits as "porcine" instead of just saying they "eat like a pig," right?
  8. Word Routes

    "Mad Men": Capturing the Sound of the '60s
    Just in time for Sunday's season premiere of "Mad Men," my latest "On Language" column in The New York Times Magazine considers how authentically the show represents the speech of the 1960s. The creators of the AMC series, led by head honcho Matthew Weiner, are obsessive about getting the details of language right, just like all the other details of the show. But fans can be equally obsessive, on the lookout for the smallest linguistic anachronisms.
  9. Word Count

    Writing on Location

    Let's get the first question out of the way: Yes, it's her real name.

    Sparkle Hayter is a writer now finishing her sixth -- and final, she says -- installment of her popular "Robin Hudson" mystery novels. Originally from Canada, Sparkle now lives in Paris. She likes to write in cafes, just like Hemingway did. She also reported for the Toronto Star as a war correspondent. Just like Hemingway did. (She, in Afghanistan. He, of course, in Spain.) "People keep finding the parallels," she says. "But he was humorless and macho. That's a big difference."

    Sparkle's latest novel is set in her new hometown. It's full of humor and Robin's cool not macho. Sparkle moved to Paris five years ago after living in New York City. It was more than just a change of scenery -- it changed the way she wrote. We caught up with her in Paris:

  10. Dog Eared

    The Birth of "Webster's Dictionary"
    Yesterday, October 16, was National Dictionary Day, celebrated annually on the birthday of the great American lexicographer Noah Webster. Today the "Webster" name is practically synonymous with dictionaries, but how did the first "Webster's Dictionary" come to be? In this excerpt from The Forgotten Founding Father, Joshua Kendall recounts the publication of Webster's Compendious Dictionary in 1806, the first dictionary to bear his name and the first to feature his "American" spelling.

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