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  1. Candlepower

     Why Do We Hate New Names?
    Mon Apr 24 00:00:00 EDT 2017
    The names of some of the world's most successful brands – from Accenture to Zantac – were widely ridiculed when they were first announced. Today those names are not just accepted but admired. It turns out there's a reason and a name for the attitude shift: The more we're exposed to something unfamiliar, the more we like it. Welcome to the Zajonc effect.

  2. Dog Eared

     Stats Meet Lit in an Insightful New Book About Writing
    Wed Apr 19 00:00:00 EDT 2017
    Anyone interested in literature or becoming a better writer will find something to like here: Blatt doesn't just shine a light on writing, he lets in a whole new area of the electromagnetic spectrum.

  3. Word Count

     Can't Write? Can't Draw? Here's Why You Should Doodle.
    Mon Apr 17 00:00:00 EDT 2017
    I've become a pro-doodling zealot after reading the book The Doodle Revolution by Sunni Brown. If you're a writer or a student or a business executive or a... well, anyone, really... you should doodle.

  4. Language Lounge

     Messier Objects
    Mon Apr 03 00:00:00 EDT 2017
    The 200th anniversary of astronomer Charles Messier's death is a great opportunity to gaze into the night sky and examine the curious patterns in the way we name faraway objects that were known to us for most of human history only by their luminous appearances.

  5. Dog Eared

     "Word by Word" is a Funny, Revealing Look at the Life of a Lexicographer
    Thu Mar 30 00:00:00 EDT 2017
    Lexicography is famously considered an art and science, but Kory Stamper thinks of it as a craft, a term implying "care, repetitive work, apprenticeship, and practice." Word by Word: The Secret Life of Dictionaries is a wonderful firsthand account of a lexicographical craftsperson who is master of another craft: writing. Few books about words—or anything else—are this well-written.

  6. Word Count

     How to Write if You're a Night Owl
    Mon Mar 20 00:00:00 EDT 2017
    If I were the Queen of the World, I'd give every would-be writer the determination to produce a few hundred words first thing in the morning. Yet many writers can't possibly write in the morning for a variety of good reasons, and if you're one of them, this column is for you.

  7. Language Lounge

     Fact Checking in an Evidence-Free Environment
    Wed Mar 08 10:00:00 EST 2017
    A new uncertainty besets people about the quality of information presented to them, and if there was any expectation that the prevalence of prevarication from authorities would end when the 2016 presidential election season concluded, that expectation has not survived.

  8. Evasive Maneuvers

     "Alternative" is the Ultimate Euphemism Maker
    Wed Mar 01 00:00:00 EST 2017
    Just as enhanced is a term that attracts euphemisms like catnip attracts cats and cats attract YouTube views, alternative is no newcomer to the euphemism game.

  9. Word Count

     Making the White Space Talk
    Mon Feb 20 09:35:00 EST 2017
    We take for granted much of a book's white space: margins; paragraph indents; section breaks; extra space given to chapter-opening pages; extra space at the end of chapters left blank. Yet white space plays a crucial role in writing.

  10. Candlepower

     Crisp, Crispy, Krispy, Krispies
    Mon Feb 13 00:00:00 EST 2017
    If you're a fan of The Life-Changing Magic of Tidying Up, I have some bad news for you: The English language is notoriously anti-minimalist. English loves multiples and hangs onto old words while continuously adding new ones. I could dig up many examples, but today I want to talk about just one pair, crisp and crispy, both of which mean essentially the same thing. Except when they don't.
25 26 27 28 29 Displaying 261-270 of 3488 Results