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Dog Eared
Writing for the Silver Screen
Tue Mar 18 00:00:00 EDT 2008
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VT Tip o' the Week
Settings Panel: Languages
Mon Mar 17 00:00:00 EDT 2008
The language panel allows you to control which spellings are used in the display. To hide spellings that are particular to American or British English, you can deselect the corresponding check boxes in the "Display" column.
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Candlepower
Copywriting Case Study: Building Business Success
Mon Mar 17 00:00:00 EDT 2008
Here's the latest case study of real-life copywriting in action graciously sent to us by Sarah Williams, the head of Wordsmith in England. Thanks, Sarah! (Check out our interview with her here.)
The project:
Bizlinx International, a business networking organization (though, for reasons that you'll learn below, business networking is really not the term I should use here) was looking to re-brand and re-position itself after four or five years of successful trading in Australia and New Zealand. (They also have a small presence in the UK.) Wordsmith was appointed to write all the new material for web and print, as well as re-write and re-brand all the existing material. We were also tasked to project manage the whole undertaking, liaising with branding specialists, designers and web developers to deliver a finished product to the client.
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Wordmasters
The March-April 2008 Wordmasters Challenge
Fri Mar 14 00:00:00 EDT 2008
Welcome to the March-April 2008 WordMasters Challenge, the third and final of this school year. Over four thousand school teams from every state participate each year in this popular national competition for Language Arts students in grades 3 to 12. Click on www.wordmasterschallenge.com to learn more about the Challenge and to participate using the word lists posted here.
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Wordmasters
WordMasters: Grade 3 Blue Division Mar-Apr '08
Fri Mar 14 00:00:00 EDT 2008
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Wordmasters
WordMasters: Grade 3 Gold Division Mar-Apr '08
Fri Mar 14 00:00:00 EDT 2008
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Wordmasters
WordMasters: Grade 4 Blue Division Mar-Apr '08
Fri Mar 14 00:00:00 EDT 2008
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Wordmasters
WordMasters: Grade 4 Gold Division Mar-Apr '08
Fri Mar 14 00:00:00 EDT 2008
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Wordmasters
WordMasters: Grade 5 Blue Division Mar-Apr '08
Fri Mar 14 00:00:00 EDT 2008
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Wordmasters
WordMasters: Grade 5 Gold Division Mar-Apr '08
Fri Mar 14 00:00:00 EDT 2008
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