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VT Tip o' the Week
Relationship Categories, Continued
Mon Mar 10 00:00:00 EDT 2008
Is similar to: An adjective that is very close in meaning to another word. Example: Precise is similar to meticulous.
Is a type of: A term that is a type of another term. Example: A Dalmatian is a type of dog.
Is a part of: A term that is part of another term. Example: A spoke is a part of a bicycle wheel.
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Candlepower
Telling the Brand Story
Mon Mar 10 00:00:00 EDT 2008
"A corporate brand is meant to be an organizing principle and filter for all actions, behavior and product development of an organization," explains author and veteran branding expert Scott Lerman. The former president of Siegel & Gale and CEO of Enterprise IG, Americas, Scott founded the consultancy Lucid Brands in 2005 to help organizations shape and develop their "brand story." We had a fascinating conversation with Scott about his work:
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Backstory
Mary Castillo, Author of "Switchcraft"
Fri Mar 07 00:00:00 EST 2008
I was just a few weeks pregnant when I was hit with the idea for my newest book, Switchcraft. I was on the phone with my friend in New York, turning just a slight shade of green at the tales of her dating adventures. My life as an unfettered young woman was over and then I wondered what would happen if we switched lives?
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Blog Excerpts
Word Up
Thu Mar 06 00:00:00 EST 2008
Check out Word, the blog of Writing and Read magazines, which bills itself as "chock full of writing tips, book chats and whimsical word ramblings" put together by the publication's editors. They're not kidding.
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Blog Du Jour
Literary Blogs
Wed Mar 05 00:00:00 EST 2008
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Behind the Dictionary
Behold the Corpus
Wed Mar 05 00:00:00 EST 2008
Ben Zimmer, like most lexicographers we meet, has a fascinating a background: A self-described "dictionary hound" as a kid, he volunteered in college as a "reader" for the Oxford English Dictionary, scanning music magazines for new terminology. He then worked as a linguistic anthropologist researching the languages of Indonesia before returning to his lexicographic roots. Long discussions with the OED editors about emerging technology led ultimately to his current job, as Editor for American Dictionaries at Oxford. It's a job where he's intimately involved with the Oxford English Corpus, a high-tech infrastructure for writing dictionaries. Ben graciously spoke to us about his work:
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Dog Eared
Novels about Books
Tue Mar 04 00:00:00 EST 2008
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VT Tip o' the Week
Visual Thesaurus Relationship Categories
Mon Mar 03 00:00:00 EST 2008
The relationship categories in the Visual Thesaurus include:
Antonym: A noun, verb, adjective, or adverb that expresses the opposite concept of another word. Example: Good is an antonym of evil.
Pertains to: An adjective that is related or pertains to another word. Example: Academic> pertains to academia.
Participle of: An adjective that is derived from a verb participle. Example: Applied is a participle of apply.
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"Bad Language"
Geeks: How to Write for a Non-Technical Audience
Mon Mar 03 00:00:00 EST 2008
"Two peoples divided by a common language." George Bernard Shaw said this about the British and the Americans, but the same can be said of anoraks and suits.
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Language Lounge
The Data Cloud
Sat Mar 01 00:00:00 EST 2008
We've been thinking about the data cloud in the Lounge these days. "What data cloud?" you may ask, and well that you should: it's a term relatively new to English and it hasn't yet settled down to a single fixed meaning. The data cloud we've been thinking about is the Big One: the nebulous dataset consisting of all the data that is, in principle, at your fingertips when they are poised above an Internet-connected keyboard.
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