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  1. Candlepower

     Marketing Writers: Bring the Benefits to Life
    Mon Nov 05 00:00:00 EST 2007
    Every marketing writer knows the importance of focusing on the benefits. Your product or service may have a whole smorgasbord of amazing features -- but, unless you explain how those features benefit the prospect, your marketing piece is doomed.

  2. Backstory

     Joshua Henkin, author of "Matrimony"
    Fri Nov 02 00:00:00 EDT 2007
    When I began to write Matrimony, I was thirty-three and living in Ann Arbor, where I had gone to graduate school; my first novel, Swimming across the Hudson, had recently been published. I had also just met the woman I would eventually marry, and though our relationship would be long-distance for the first two years and we wouldn't get married for several years after that, I knew from the start that this was the person I would spend my life with. And I sensed, in knowing this, that big changes lay ahead, changes I couldn't yet comprehend.

  3. Blog Excerpts

     Top Reference Sites
    Fri Nov 02 00:00:00 EDT 2007
    "Here are the Top 55 Reference Websites as chosen by the eBizMBA editorial team," announces the eBizMBA website. Whether you're a student working on a research paper or a copywriter researching an industry vertical, you'll find this list invaluable. Check it out here.

  4. Language Lounge

     Define Your Terms!
    Thu Nov 01 00:00:00 EDT 2007
    "How do I get my word in the dictionary?" This is a question that lexicographers in the Lounge and elsewhere are asked more often than you might expect. While it might be unkind to characterize the sort of person who asks the question, we hope it will be instructive to describe how new words actually make their way into dictionaries. That, in turn, should reveal why there are probably many better things to do in life than getting one's word in the dictionary. By doing some of them, you might get your word in anyway.

  5. Blog Du Jour

     "Unnecessary"
    Wed Oct 31 00:00:00 EDT 2007

    Do you "catch" grammatical mistakes that drive you nut's? You're not alone. These blogs chronicle usage foibles encountered, well, everywhere. Move over, Eats, Shoots & Leaves.

    The "Blog" of "Unnecessary" Quotation Marks

    Say What?!

    lowercase L

    Banterist

    why a tittle?

  6. Dog Eared

     Leslie Schnur's Reads
    Mon Oct 29 00:00:00 EDT 2007

    In the latest in our occasional series of inviting writers to tell us about what they read for inspiration -- and why -- we asked Leslie Schnur, author of Late Night Talking, to tell us about her favorite books:

    "The best book by far that I've read lately is Away, by Amy Bloom. I couldn't put it down. The writing is unselfconscious and gorgeous, the characters vivid, the history fascinating, the narrative so compelling that the novel is a page-turner. Lillian Leyb's journey to find her daughter is heartbreaking and ultimately satisfying. I laughed and I cried, and had the most wonderful time. I rarely re-read a contemporary novel, but I look forward to experiencing this book again.

  7. "Bad Language"

     10 Ways to Improve Your Press Releases
    Mon Oct 29 00:00:00 EDT 2007
    There are many voices calling for the death of the press release. What is needed is not execution but reform. I wrote a moby-post on my blog listing 62 Ways to Improve Your Press Release. Here are ten suggestions that relate to the process of writing (other tips deal with managing the process and alternatives to press releases):

  8. Blog Excerpts

     Social Media, Here to Help
    Fri Oct 26 00:00:00 EDT 2007
    Journalist Amy Gahran, the author of the blog Contentious, says that as a reporter, "the main concrete benefit I've experienced from participating in social networking sites is the ability to quickly share knowledge with a trusted network of friends and colleagues." How? Amy explains in this post here.

  9. Contest

     The Visual Thesaurus Crossword Puzzle: October Edition!
    Fri Oct 26 00:00:00 EDT 2007
    Ready for this month's puzzle? The theme is "False Starts." Give it a go and good luck!

  10. Word Count

     Quotable Quotes on Writing
    Wed Oct 24 00:00:00 EDT 2007
    One of my nerdy little hobbies is collecting quotes about writing by famous authors. But I just don't collect them -- I read them, regularly. I find that reading a good quote is a bit like a shot of Vitamin B, or, even, a splash of cold water in the face. It energizes you -- by helping you resolve to do better. At other times, a pithy quote is more like a tour guide pointing out an important bit of scenery in a strange country. "Oh, that's what I should be noticing," you say to yourself. Finally, the telling quote can also be a laugh line -- a chance to guffaw at your own writing foibles (much more effective than crying over them). Here are eight of my favorite quotes, collected over the last year:
295 296 297 298 299 Displaying 2961-2970 of 3488 Results