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Backstory
Patricia Wood, author of "Lottery"
Sat Aug 18 00:00:00 EDT 2007
"That is so totally cool!" There was no one in the room but I was hearing a voice. Not deep but definitely a man's voice. With something. A timbre of breathlessness? Joy maybe? That's what it was. Joy. It's not that I commonly hear things. Well, maybe I do. I'm a writer after all. But this voice was persistent. I didn't know who he was yet or where he came from. I only knew one thing. He was probably going to be a character in my next book.
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Candlepower
Shakespeare's Five Best Copywriting Tips
Wed Aug 15 00:00:00 EDT 2007
Almost 400 years after the death of William Shakespeare, theaters still regularly perform his plays, children study his work in school and we are still moved by the complexity of his stories and the beauty of his language.
But what's less well known is that Shakespeare also provided superb advice for copywriters and corporate communicators. Here are five of his best tips:
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Blog Du Jour
Reaching Women
Wed Aug 15 00:00:00 EDT 2007
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Lesson Plans
Mad-Libbing Your Way Into Modern Poetry
Mon Aug 13 00:00:00 EDT 2007
This lesson introduces students to modern poetry by letting them construct their own modern poems through a fun Mad Libs* like activity, where they must first supply words and phrases based on parts of speech clues and then plug their words into a poetic format. Then, small groups of students construct their own poetic Mad Libs for their peers based on poems of your choice.
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Dog Eared
How to Write
Mon Aug 13 00:00:00 EDT 2007
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Blog Excerpts
Improve Your Grammar
Sat Aug 11 00:00:00 EDT 2007
A smart blog called Dumb Little Man "spent some time digging" through Purdue University's extensive online writing lab and distilled it down to 40 or so handy grammar tips, some with exercises, even. Good work! Check out the list here.
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Department of Word Lists
Beer Words
Sat Aug 11 00:00:00 EDT 2007
Beer authority Justin Philips was originally a wine guy -- until his epiphany. "I worked in a wine shop in Boston and we started carrying boutique beers," he explains, "And I got hooked." So hooked went to work for specialty beer importer B. United, and is now opening a beer-focused restaurant in Brooklyn, NY, called the Beer Table, which is where we called Justin to ask about these beer-related words:
Head. "Refers to the foam on the top of a glass of beer. Wheat beers are traditionally served with a big monster head that's inch and a half to two inches high and stays around for quite a while."
Stout. "A style of beer, originally a heavily malted, lightweight 'session beer.' A session beer is one you can sit down and drink a lot of - it has low alcohol and is very drinkable."
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Blog Du Jour
Heavy Thinkers
Wed Aug 08 00:00:00 EDT 2007
So many of us blog. That's the fun of it. Your Uncle Fritz writes a blog about scrimshaw. Your kid's teacher writes a blog about elementary education. Your book club writes a group blog about, well, books. And these heavy duty thinkers write blogs that explore a world beyond their books, lectures and performances:
Lawrence Lessig writes about the culture of the internet and cyberspace law
Edward Tufte has been described as the "Leonardo da Vinci of data" (not a traditional blog, per se, but very much his own approach)
Richard Edelman founded of one of the world's largest PR firms
Musical innovator Moby is also a writer and activist.
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Candlepower
Method Acting Approach to Copywriting
Wed Aug 08 00:00:00 EDT 2007
Visual Thesaurus subscriber Sarah Williams runs a busy copywriting company called Wordsmith, based near Oxford, England. When we spoke to her recently, she quipped that "copywriting is a bit like method acting." Hmm, that got us curious. So we asked Sarah to tell us more about her approach to developing her clients' communications. Here's our conversation:
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Dog Eared
Writing Systems
Mon Aug 06 00:00:00 EDT 2007
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