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  1. Candlepower

     Put Your Name to the Test!
    Mon Aug 06 00:00:00 EDT 2007
    I'm often approached by small businesses or organizations that can't afford professional name-development fees. And, frankly, a comprehensive name-development process, from creative brief through extensive legal review, may be more than they need. Entrepreneurs, mom-and-pop stores, and small nonprofit organizations often already have some name ideas. They just need some way to confirm that their hunches are on target.

  2. Blog Excerpts

     Writer's Block?
    Sat Aug 04 00:00:00 EDT 2007
    How do you deal with writer's block? Author Michael Bracken takes an, um, absolutist view: "This probably isn't the answer you're looking for: There's no such thing as writer's block. You either write or you don't write. It's that simple." Do you agree with Michael? Read how he supports his argument here.

  3. Backstory

     Renee Rosen, author of "Every Crooked Pot"
    Sat Aug 04 00:00:00 EDT 2007
    One of the first questions I'm asked when people find out I've published a novel is, "How long did it take you to write it?" When I tell them it took about 17 years, I watch their jaws drop and after the look of shock dissipates, I know they're expecting me to have produced a masterpiece along the lines of War and Peace or Remembrance of Things Past. They can't imagine how it could have taken me all those years to write a semi-autobiographical, coming of age story. How could that be? Well...

  4. Blog Du Jour

     Help Is On the Way
    Wed Aug 01 00:00:00 EDT 2007

    Like a million wise uncles, blogs offer every kind of advice you can possibly imagine. Want to write better, think better, produce better, market better? Well then, check out these avuncular tidbits:

    How to Write Research Papers that Rock!

    10 Ways To Keep Your Memory Strong

    9 Effective Ways to Get 200% More Work Done

    Marketing an Experience

  5. Language Lounge

     Operative Words
    Wed Aug 01 00:00:00 EDT 2007
    After months in a teeming sea of words, the Loungeurs have crawled to shore to issue a report. It turns out that computers have as much to teach us about language as we have to teach them!

  6. Candlepower

     Marketing Podcasts: Tap Your Inner Broadcaster
    Mon Jul 30 00:00:00 EDT 2007
    When my client, a Boston cosmetic dentist, asked me to produce podcasts promoting her dental practice, I said sure. I'm always game to learn new things. Although I was vaguely aware of podcasts, I really had no idea how they were put together or why a company would use them.

  7. Dog Eared

     How To Change the World, The Books
    Mon Jul 30 00:00:00 EDT 2007

    Guy Kawasaki is a legendary Silicon Valley venture capitalist who, as one of Apple's original employees, helped market the first McIntosh computer. So what does this computer guy have to do with language? Plenty. In his amazing blog, called How to Change the World, he talks about creativity, communication, marketing -- and yes, computers. There are lessons there for all of us communicators. And some great book recommendations. Here are a few:

    The Myths of Innovation

    Uncommon Genius: How Great Ideas Are Born

    Mastering the Dynamics of Innovation

    If You Want to Write: A Book about Art, Independence and Spirit

  8. Backstory

     Leslie Schnur, author of "Late Night Talking"
    Sat Jul 28 00:00:00 EDT 2007
    I am obsessed, to say the least, with rude behavior. My kids beg me to ignore it, my husband thinks I'll get shot one day. I have, sometimes, gone too far, and have been rude myself in the quest for justice. But, for some reason, I think it is my duty, my calling, to rid the world of rudeness, one annoying person at a time. Like people who talk on their cell phones at the movies, or who clip their nails in public, or who don't say "thanks" when you hold a door open for them, or who cut in line.

  9. Blog Excerpts

     Please Hold On
    Sat Jul 28 00:00:00 EDT 2007
    "Why do the people who write scripts for recorded announcements in elevators and shuttle buses and subway trains have such a tin ear for ordinary-sounding English?" wonders Language Log's noted linguist Geoffrey Pullum, after listening to a grammatically-challenged warning at the San Francisco International Airport. Why indeed? Read Geoffrey's thoughts here.

  10. Word Count

     Secrets of Book Title Writing
    Wed Jul 25 00:00:00 EDT 2007

    Visual Thesaurus subscriber Jayne Lytel, a nationally syndicated columnist and author of Act Early Against Autism, graciously sent us this terrific article. Thanks, Jayne!

    Writers agonize over everything -- tone, style, word choice, structure, leads, endings, grammar, the long hours they work, don't work. One thing that's absolutely worth obsessing about is writing a tantalizing title for your book.

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