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  1. Blog Du Jour

     DIY Publishing
    Wed Jul 25 00:00:00 EDT 2007

    Self-publishing: Once the Scarlet Letter of the book publishing industry. But the stigma is vanishing, now that more and more writers are opting for "publishing freedom," as one website calls it -- and innovative companies are helping them achieve it. How? Check out these sites to learn more:

    Plain White Press

    Book Surge

    Wheatmark

    Lulu.com

  2. Candlepower

     How to Be a Good Client
    Mon Jul 23 00:00:00 EDT 2007

    A Visual Thesaurus subscriber's comment to an earlier column of hers inspired Nancy to write this piece. Thanks to both! -- Editor

    I've shamelessly borrowed my title from David Ogilvy, who used it as a chapter title in his best-selling 1963 book, Confessions of an Advertising Man. Ogilvy founded one of the world's most successful ad agencies; his clients included Rolls-Royce, Shell Oil, and Sears. Many of his do's and don'ts are timeless: Select the right agency in the first place. Brief your agency very thoroughly indeed. Don't underspend. Tolerate genius.

  3. Dog Eared

     Sell It Now
    Mon Jul 23 00:00:00 EDT 2007

    These books will help you understand -- and navigate -- marketing, branding and advertising in our TiVo-charged, Internet-fueled, "post-television" age:

    Buzzmarketing

    Life After the 30-Second Spot

    Nobrow

    Mediated

    The Conquest of Cool

    Trendspotting

  4. Blog Excerpts

     "Blogging for a Good Book"
    Sat Jul 21 00:00:00 EDT 2007
    Stumped for a book? The Williamsburg Regional Library in Virginia to the rescue! The library publishes a website where "a different staff member picks favorite reviews" each week. Book reviews change daily. Check out today's selection here.

  5. Contest

     The Visual Thesaurus Crossword Puzzle: July Edition!
    Sat Jul 21 00:00:00 EDT 2007
    Ready for this month's puzzle? Okay, give it a whirl! Like all our crosswords, use the Visual Thesaurus to help you figure out the puzzle's theme. Think you know the answer? Let us know by clicking here. Please submit your answer by August 1, 2007. How about last month's crossword? The theme was "support group." Thanks to all who solved and sent it!

  6. Word Count

     How to Proofread
    Wed Jul 18 00:00:00 EDT 2007
    I recently wrote a newsletter about grammar checkers and somehow let my brain turn off long enough to type "grammer." And while I proofed the newsletter carefully, I managed to miss checking the subject line, which was where the error resided. Talk about embarrassing.

  7. Blog Du Jour

     Summer School
    Wed Jul 18 00:00:00 EDT 2007

    Think teachers are just kicking back this summer? Not so fast. Check out these teacher blogs, alive with news, stories, opinions, controversy, and, okay, a little vacation fun:

    Education in Texas

    NYC Educator

    Schools Matter

    California Teacher Guy

    A Passion For Teaching and Opinions

  8. Lesson Plans

     The Visual Thesaurus and the SAT
    Mon Jul 16 00:00:00 EDT 2007
    This lesson introduces students to sentence completion questions and then better prepares them for this section of the SAT by having them use the Visual Thesaurus to formulate original sentence completion questions to stump their classmates.

  9. Dog Eared

     New Journalism
    Mon Jul 16 00:00:00 EDT 2007

    Capote. Mailer. Didion. Wolfe. These literary lions burst the conventions of traditional journalism, helping invent a "new journalism" through their storytelling that forever changed the way we look at our culture. Check out these books to read more:

    The Gang That Wouldn't Write Straight (the story of New Journalism)

    The Art of Fact (anthology)

    Radical Chic & Mau-Mauing the Flak Catchers by Tom Wolfe

    Slouching Towards Bethlehem by Joan Didion

  10. Blog Excerpts

     Good Webwriting?
    Sat Jul 14 00:00:00 EDT 2007
    What kind of writing works best on the web? Crawford Kilian has the answer. The author of the blog Writing for the Web, he offers solid advice on how best to communicate on websites. Check out his entry here.
305 306 307 308 309 Displaying 3061-3070 of 3488 Results