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  1. Blog Excerpts

     Describing Voices
    Sat Jun 16 00:00:00 EDT 2007
    Chip Scanlan, the journalist and educator who writes the terrific Chip on Your Shoulder blog, recently talked about an NPR story that got us interested. It was about how to describe voices. How would you describe Morgan Freeman's voice? How about Patsy Cline's? Or Truman Capote's? Curious? We thought so: Please click here.

  2. Contest

     The Visual Thesaurus Crossword Puzzle: June Edition
    Sat Jun 16 00:00:00 EDT 2007
    Time for this month's puzzle! And like all our crosswords, it's got a theme -- a theme the Visual Thesaurus can help you find. Think you know the answer? Let us know by clicking here. Please submit your answer by July 1, 2007. Now, what about last month's puzzle? The theme was "weak link." Thanks to all who gave it a whirl.

  3. Blog Du Jour

     Writers Write
    Wed Jun 13 00:00:00 EDT 2007

    These authors blog about writing and the writing life -- and review books, a move that has stirred a bit of controversy (read this LA Times article for the scoop).

    Seedcake

    Maud Newton

    Silliman's Blog

    Moby Lives

  4. Word Count

     Writing Method: Charting Your Novel
    Wed Jun 13 00:00:00 EDT 2007
    A few weeks ago we spoke to novelist Laurel Dewey about her approach to creating the lead character of her acclaimed suspense novel, Protector. That interview got us thinking about the bigger picture: How did Laurel develop her can't-put-it-down, page-turning story? We discovered that Laurel trained as a screenwriter -- and had applied techniques for writing for the silver screen to writing her novel. We asked Laurel to tell us about that, and she graciously shared this detailed -- and invaluable -- conversation with us:

  5. Candlepower

     How Long Should Your Marketing Copy Be?
    Mon Jun 11 00:00:00 EDT 2007

    You have an e-mail, direct mail letter, web page, or other promotional piece to write. How much copy is required to do the job? One paragraph? Five? Twenty?

    Most marketing writers struggle with this question. And for good reason. There's a lot of misinformation out there. One so-called expert claims that all marketing and PR copy should be long and involved. Another insists that short and concise works best these days.

  6. Dog Eared

     Summer Reading: Sports Literature
    Mon Jun 11 00:00:00 EDT 2007
    Wait, "sports" and "literature?" You bet your seventh inning stretch. As sports journalist Robinson Holloway explains, "Sport in general attracts superior writers, and great sporting events, with athletes achieving levels of excellence beyond expectation, have for many years provided the fodder for thrilling and poignant works of literature." Robison should know: She's been the ESPN/ABC Sports Editorial Advisor for golf telecasts for the past decade and before that a freelance sportswriter with 3,000 stories under her cleats. Here are her recommendations for great sports lit:

  7. Blog Excerpts

     "Weirdo Convention"
    Sat Jun 09 00:00:00 EDT 2007
    "So many news articles are the same; only the names are changed," writes the website The Morning News. Their wry solution? A tongue-in-cheek template for harried newshounds covering subculture. All you do is fill in the blanks. Check it out here.

  8. Blog Du Jour

     Flip for Flip Charts
    Wed Jun 06 00:00:00 EDT 2007

    We recently came across a terrific post on flip charts on the always-enlightening Presentation Zen blog. Flip charts? Yes, friends, in this PowerPoint-addled world of ours, the quaint, down-to-earth flip chart harbors untapped powers you just might want to harness in your next presentation. These websites show you how to get the most out of this oft-overlooked communications tool:

    Using Flip Charts

    Flip Charts: Low Tech Powerhouses

    Make the Most of Flip Charts

    11 Tips for Using Flip Charts

    Basic Flip Chart Guidelines

  9. Word Count

     Language in the Culture of Opera
    Wed Jun 06 00:00:00 EDT 2007
    Will Berger knows opera. The author of four acclaimed books on the subject, his most recent is Puccini Without Excuses. And when he's not writing about this grand musical tradition, he's talking about it on the radio as a voice of New York's hallowed Metropolitan Opera. So how does Will connect with his audience about a subject that can be, well, a tad intimidating? We had a fascinating conversation with him about language in the world of the opera:

  10. Candlepower

     Search Engine Copywriting: The New Direct Response
    Mon Jun 04 00:00:00 EDT 2007

    If you're a copywriter or corporate communicator, you've been trained to not use the same words or phrases repeatedly in your copy. If you did, someone -- your boss or editor -- would strike the offending words as being repetitive, wordy, or even boring. As a writer, you're supposed to use your creativity, knowledge of the language, and intellect to craft beautifully written copy.

    Imagine, then, when someone informs you that a new copywriting skill involves using the same words over and over again on a Web page. When you see the offending copy, you cringe. "Ack!" you think. "What hack writer got away with writing that... that... that stuff?" Welcome to the world of search engine optimization copywriting.

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