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  1. Candlepower

     Think Like a Name Developer
    Mon Mar 05 00:00:00 EST 2007

    So you have a new product, service or company that's a winner. Now what do you call it? How can you come up with a name as memorable as Amazon, Google, or BlackBerry? Professional namers like me help clients create names that tell strong, credible stories... But if you'd like to try your own hand at naming -- or just understand how this mysterious world works -- here are some tips to help you think like a professional name developer.

  2. Blog Excerpts

     Aesop's Fables Online
    Sat Mar 03 00:00:00 EST 2007
    "Nearly as old as the Olympics, bigger than the dinosaur, older than the Titanic, more complex than Pokemon and more of them than Beanie Babies are Aesop's Fables." Whew! How's that for a build-up? Aesop's Fables, the complete online collection, lists classic fables like "The Seagull and the Kite," "The Scorpion and the Frog" and on and on -- plus the accompanying morals of the story. Perfect for teachers, parents or anyone hankering for a timeless life lesson!

  3. Department of Word Lists

     Fashion Industry Words
    Sat Mar 03 00:00:00 EST 2007
    Fancy yourself a fashionista? Check out this fashion word list compiled by Jennifer Smith, former New York fashion designer now copywriter/PR pro for Deuce Creative. You'll be surprised by some of Seventh Avenue's parts of speech. Read on to sharpen your divaspeak...

    Look. (noun) "Complete outfit, ensemble from head to toe including accessories and shoes. The number of outfits you send down the runway is equivalent to the number of looks in a fashion show."

    Fitting. (noun) "Review of garments on a live model. Fit, proportion, make and details assessed. Changes are made to garments and patterns based on notes from a fitting."

    Tchotchke. (noun) (from Yiddish) "Extraneous detail or treatment on a garment, often used negatively. An excess of novelty is often referred to as tchochke. Example: 'The dress appeared fussy, covered in ruffled tchochke.'"

  4. Language Lounge

     Bonbon Mots
    Thu Mar 01 00:00:00 EST 2007
    This month the Loungeurs enter the hurly-burly of one of language's more perplexing questions: why it always feels nice to say it twice.

  5. Blog Du Jour

     Elementary, My Dear Watson
    Wed Feb 28 00:00:00 EST 2007

    Or is it? These websites are devoted to untangling the twister that is mystery writing:

    I Love a Mystery

    Mystery Ink

    Historical Mystery Fiction

    Clue Lass

    Bastulli Mystery Library

  6. Dog Eared

     Five Favorite PR Books
    Mon Feb 26 00:00:00 EST 2007

    The Wall Street Journal recently featured Michael Kempner's five favorite public relations books. He's the CEO of PR agency MWW Group, and author of an influential blog on the subject. On his blog, Michael says the books were more "on 'spin,' a subtle but important distinction." Here are the books he chose:

    Propaganda by Edward Bernays

    American Hero by Larry Beinhart

    The Eloquent President: A Portrait of Lincoln Through His Words by Ronald C. White, Jr.

    Thank You for Smoking by Christopher Buckley

    All's Fair: Love, War and Running for President by Mary Matalin and James Carville

  7. Word Count

     Five Ways to Silence the Devil on Your Shoulder
    Mon Feb 26 00:00:00 EST 2007

    Are you old enough to remember TV cartoons from the 1960s? If so (or if you're a 'toon fan), you may recall a miniature devil, complete with pitchfork, who sat on the shoulder of many a main character. This little devil whispered bad advice and spiteful ideas into the character's ear -- egging him on to do the wrong or rotten thing. Believe it or not, you too have a devil sitting on your shoulder. And he can really mess up your writing.

  8. Backstory

     Julia London, author of "The Hazards of Hunting a Duke"
    Sat Feb 24 00:00:00 EST 2007

    Long before I ever dreamed up The Hazards of Hunting a Duke, a teacher told my class that the reason we should appreciate history is because we, as a society, can't know where we are going unless we know from where we have come.

  9. Blog Excerpts

     Poetry a Day
    Sat Feb 24 00:00:00 EST 2007
    "Poetry can and should be an important part of our daily lives," The Library of Congress's Poetry 180 website proclaims. It's designed to for students to read a poem a day for every one of the 180 school days of a year. But you don't have to be a student to enjoy this selection of poems, of course. Click here to see the complete list of poems.

  10. Blog Du Jour

     Online Writing Courses
    Wed Feb 21 00:00:00 EST 2007

    Want to shape up your storytelling and pump up your prose? Whether you're a screenwriter, copywriter or, umm, a writer-writer, these online courses can help you master the craft:

    BBC Get Writing

    Coffeehouse for Writers

    U of Calgary's Grammar courses

    Writer's Boot Camp

    Writer-on-line

317 318 319 320 321 Displaying 3181-3190 of 3488 Results