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  1. Dog Eared

     Ten Books a Year... For 50 Years
    Mon Jun 26 00:00:00 EDT 2006

    "A Lifetime of Reading" is a list of the "world's 500 greatest books" compiled by author Philip Ward. Click here to read the entire list. Some of the classics are well known, others less so. Here's a sampling from the list:

    The Pickwick Papers by Charles Dickens

    Hojoki : Visions of a Torn World by Kamo no Chomei

    The Narrow Road to the Deep North and Other Travel Sketches by Basho

    The Lost Steps by Alejo Carpentier

  2. Backstory

     Michelle Richmond, author of "Dream of the Blue Room"
    Sat Jun 24 00:00:00 EDT 2006

    Dream of the Blue Room began with a classified ad in the employment section of the New York Times. I was living on the Upper West Side, and I'd just quit my fatally boring cubicle job at Ogilvy New York City. Desperate for a paycheck, I answered an ad for an English tutor, and a couple of days later I was being interviewed by Tony, the president of a Chinese trading company in a posh apartment in midtown. We sealed the deal on the spot. For a bit more than I'd been making at the PR firm, I would accompany Tony to restaurants, farmers' markets, art galleries, design stores -- anywhere that he could learn new vocabulary.

    My first day on the job, I assembled a vacuum cleaner in Tony's apartment. My task: to decode the instructions. I tried to explain to Tony that instruction booklets for home appliances do not represent the best of American English, but that did not compute. Three hours after we began, we stood admiring the partially-functioning vacuum cleaner. That's when Tony hit me with the news: "I go to China next Monday. You go Wednesday."

  3. Blog Excerpts

     Writing Sensible Email Messages
    Sat Jun 24 00:00:00 EDT 2006

    43 Folders is a blog about "personal productivity, life hacks, and simple ways to make your life better." The following excerpt, called "more good ideas," is part of a larger entry on emailing that should be required reading for anyone with an index finger and a "send" button. (Read the full entry here) This post appeared 9-19-05.

    More good ideas

    • Make it easy to quote -- Power email users will quote and respond to specific sections or sentences of your message. You can facilitate this by keeping your paragraphs short, making them easy to slice and dice.


    • Don't chuck the ball -- Emails to a thread are like comments at a meeting; think of both like your time possessing the basketball. Don't just chuck at the net every chance you get. Hang back and watch for how you can be most useful. Minimize noise.


  4. Word Count

     Coming Attractions for Books. At a Computer Near You.
    Wed Jun 21 00:00:00 EDT 2006

    "The need to tell stories" inspired author, director and entrepreneur Liz Dubelman to create something called Vidlits. What are VidLits? Think "movie trailer for books." They're creative, short animations of stories and book excerpts that you play on the web. Publishers have started using VidLits to showcase their authors. In the past year, Liz and her partner, award-winning sound designer Paca Thomas, have created entertaining online shows for Warner, Penguin, Harper Collins, Little, Brown & Company, Rodale and other major imprints. Liz tells us more about her unique kind of storytelling - and why she thinks they're important for books.

  5. Blog Du Jour

     "Get A Piece of the Rock"
    Wed Jun 21 00:00:00 EDT 2006

    Which ads zing, which ones tank? These industry insiders blog on creativity in advertising, and much more.

    CoolzOr

    Chimp Media Monitoring

    Glossy

    KF ADvertising

  6. Dog Eared

     Best American Fiction in the Last 25 Years?
    Mon Jun 19 00:00:00 EDT 2006

    The New York Times Book Review asked leading literary types to choose the best work of American fiction in the last quarter century. Here are the results. (the article )

    The Winner:

    Beloved by Tony Morrison

    The Runners-Up:

    Underworld by Don DeLillo

    Blood Meridian by Cormac McCarthy

    Rabbit Angstrom: The Four Novels by John Updike

  7. "Bad Language"

     Press Releases for Human Beings
    Mon Jun 19 00:00:00 EDT 2006

    Press releases are an enormous hoax. They're written by people who pretend to be excited and received by people who pretend to be interested. It's time for a change.

    In the bizarre love triangle between companies, PR firms and the media, nobody wins except the PR firms who get paid whether the press releases are read or not.

    In my former life as full-time journalist I received (and ignored) thousands. I've seen editors scan through a hundred email press releases in five minutes and delete the lot. Before that, as a CEO, I paid tens of thousands of pounds for shiny press releases that got us no coverage whatsoever.

    Expectations are low and cynicism is high. I think it's time to re-evaluate the whole concept and go back to basics.

  8. Backstory

     Jennifer O'Connell, author of "Off the Record"
    Sat Jun 17 00:00:00 EDT 2006

    Remember "Jenny 867-5309" from way back? Well, I was a kid when the song came out, and at that point in my life everyone called me Jenny. All I remember was everyone wondering who Jenny was, calling the number to ask for Jenny, and hearing stories that the people with that phone number had to have their phone disconnected because it wouldn't stop ringing (although that's probably an urban myth from the time, much like the rumor that Mikey from the LIFE cereal commercials died while drinking Coke and eating Pop Rocks). In any case, the idea always stuck with me, and every time I hear a song I wonder what inspired the writer and whether the content of the lyrics are real or mere creative license.

  9. Blog Excerpts

     Are you procrastinating? Or are you just thinking?
    Sat Jun 17 00:00:00 EDT 2006

    I came across this terrific post on a blog "devoted to all things geek" called Gadgetopia. While this entry's aimed at computer types, if you substitute the word "programming" with "writing," "marketing," "presenting," or any other kind of creative project, I think you'll find it extremely useful. I certainly did. It appeared on 05/14/06. [Editor]

    Here's something I've learned: when faced with a programming project, the worst thing you can do is start coding right away.

  10. Word Count

     Writing, Traveling, Writing Some More
    Wed Jun 14 00:00:00 EDT 2006

    Dan Koeppel travels the world to write stories for National Geographic Adventure, Men's Journal, Backpacker, Popular Science and other major magazines. He's visited more than 40 countries, biked along the Silk Road in far-western China, birdwatched deep in the Amazon jungle and explored Paris to find the best croissants -- on rollerblades. But Dan says, "travel is just part of the stuff I'm doing."

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