My wife recently spotted the following perplexing line on Crabtree & Evelyn's website, advertising their hand soap:

Our gentle cleansing liquid soaps are pH-balanced and soap-free.

That's right, they're selling soap-free soap. I've heard of a "nothing-burger," but "nothing-soap"?  Continue reading...

The minimalist billboard gets our attention: black capital letters against a stark white background. But the words spelled out by those letters are cryptic: SWORE RAY. Swore Ray? Ray swore? What did he say? And what do his profanities have to do with the advertiser, the Monte Carlo resort and casino in Las Vegas?  Continue reading...

McDonald's has launched an ambitious marketing campaign for its new coffee line, McCafé. In one commercial currently saturating American airwaves, viewers are advised that you can "McCafé your day" by enlivening your daily grind. The ad extends the acute accent mark at the end of "McCafé" to various other words: a "commute" becomes a "commuté," a "cubicle" becomes a "cubiclé," and so forth. Will this wordplay work with American consumers, or will the exotic diacritics fall on deaf ears?  Continue reading...

"A corporate brand is meant to be an organizing principle and filter for all actions, behavior and product development of an organization," explains author and veteran branding expert Scott Lerman. The former president of Siegel & Gale and CEO of Enterprise IG, Americas, Scott founded the consultancy Lucid Brands in 2005 to help organizations shape and develop their "brand story." We had a fascinating conversation with Scott about his work:  Continue reading...

Need we say more? Check out this site and enter the words you want to sloganize. Click the button and this website will spit one out, as if by magic!