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"A corporate brand is meant to be an organizing principle and filter for all actions, behavior and product development of an organization," explains author and veteran branding expert Scott Lerman. The former president of Siegel & Gale and CEO of Enterprise IG, Americas, Scott founded the consultancy Lucid Brands in 2005 to help organizations shape and develop their "brand story." We had a fascinating conversation with Scott about his work:  Continue reading...
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"Love is in the Air" for this month's special Valentine's Day edition of our puzzle. Give it a go and good luck!  Continue reading...
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Blog Excerpts

Advertising Slogan Generator

Need we say more? Check out this site and enter the words you want to sloganize. Click the button and this website will spit one out, as if by magic!
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Blog Excerpts

What Would Ogilvy Do?

The copyblogger website writes: "One would think that the wisdom of [advertising guru David] Ogilvy would have little application to social media marketing. However, I think his philosophies are dead on the money." Read how here.
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Dog Eared

Books we love

Sell It Now

These books will help you understand -- and navigate -- marketing, branding and advertising in our TiVo-charged, Internet-fueled, "post-television" age:

Buzzmarketing

Life After the 30-Second Spot

Nobrow

Mediated

The Conquest of Cool

Trendspotting

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Dog Eared

Books we love

Sell, Sell, Sell

Need to brush up on your copywriting? Check out these books to master advertising's written words:

The Adweek Copywriting Handbook by Joseph Sugarman

The Copywriter's Handbook by Robert W. Bly

How to Write Great Copy by Dominic Gettins

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Blog Excerpts

Branding Message That Sticks

Steal Thunder, a brand-development company in California, writes a blog about "brand moves that get our attention." Here one of the partners writes about inspiring branding from, well, not exactly the world's sexiest retailer: "So I enter the local Smart&Final and have to walk past the checkout, and as I glance up I see the little tagline on the checker's LCD, right where it pays to be reminded: 'The Smaller, Faster Warehouse Store.' So many of the companies we work with struggle to position themselves simply. They want to get to that nirvana of 'one simple, repeatable idea' that not only sets them apart from everyone else, but helps the right customers love them." Read the entire post here.
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