Candlepower
Ad and marketing creatives
Use "Belief Builders" to Improve Marketing Copy
December 24, 2007
By Steve Slaunwhite
Topic : Business writingCandlepowerAd and marketing creativesUse "Belief Builders" to Improve Marketing Copy December 24, 2007 By Steve Slaunwhite![]() Article Topics:Word CountWriters Talk About WritingThe Seven Habits of Highly Effective Writers December 21, 2007 By Daphne Gray-GrantHave you ever wondered why some people write easily and fluently, while others struggle and strain as if trying to squeeze a 185-lb body into a size six pair of jeans? In 30 years at this trade, I've noticed that effective writers tend to share seven traits. So, with apologies to Stephen Covey, here is my list. Continue reading...Article Topics:CandlepowerAd and marketing creativesCopywriting Case Study: Helping Web Visitors December 3, 2007 By Sarah Williams
Here's the latest look at real-life copywriting in action, thanks to Sarah Williams, the head of Wordsmith in England. After we interviewed her a couple of months ago about her innovative "method acting" approach to copywriting, as she calls it (check out our interview with Sarah here), we thought to ask Sarah if she wouldn't mind sending us actual case studies... we could study! Here is this month's:
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Article Topics:CandlepowerAd and marketing creativesMarketing Writers: Bring the Benefits to Life November 5, 2007 By Steve Slaunwhite
Every marketing writer knows the importance of focusing on the benefits. Your product or service may have a whole smorgasbord of amazing features -- but, unless you explain how those features benefit the prospect, your marketing piece is doomed.
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Article Topics:"Bad Language"A column about writing in business10 Ways to Improve Your Press Releases October 29, 2007 By Matthew Stibbe
There are many voices calling for the death of the press release. What is needed is not execution but reform. I wrote a moby-post on my blog listing 62 Ways to Improve Your Press Release. Here are ten suggestions that relate to the process of writing (other tips deal with managing the process and alternatives to press releases):
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Article Topics:CandlepowerAd and marketing creativesShakespeare's Five Best Copywriting Tips August 15, 2007 By Daphne Gray-Grant
Almost 400 years after the death of William Shakespeare, theaters still regularly perform his plays, children study his work in school and we are still moved by the complexity of his stories and the beauty of his language.
But what's less well known is that Shakespeare also provided superb advice for copywriters and corporate communicators. Here are five of his best tips:
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What kind of writing works best on the web? Crawford Kilian has the answer. The author of the blog Writing for the Web, he offers solid advice on how best to communicate on websites. Check out his entry here.
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