Word Count
Writers Talk About Writing
Keep Your Writing Gun Loaded With Bullets
February 20, 2008
By Daphne Gray-Grant
Topic : Business writingWord CountWriters Talk About WritingKeep Your Writing Gun Loaded With Bullets February 20, 2008 By Daphne Gray-Grant![]() Article Topics:"Bad Language"A column about writing in businessTen Laws for Better Email January 30, 2008 By Matthew Stibbe
Most emails are badly written. No surprise, perhaps, since we write more emails than anything else. By 2010, the business world will have produced 27,000 billion gigabytes of email. So what goes wrong?
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Article Topics:CandlepowerAd and marketing creativesUse "Belief Builders" to Improve Marketing Copy December 24, 2007 By Steve Slaunwhite
I wish all advertising, publicity and marketing communications were truthful and not deceptive in any way. But, alas, that just isn't the case. In fact, the bestselling author Seth Godin even titled one of his books "All Marketers Are Liars." It was an in-joke because the book was actually about using storytelling techniques in marketing, and not about lying. But the fact that he joked about it on the cover of a major book shows there is a problem.
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Article Topics:Word CountWriters Talk About WritingThe Seven Habits of Highly Effective Writers December 21, 2007 By Daphne Gray-GrantHave you ever wondered why some people write easily and fluently, while others struggle and strain as if trying to squeeze a 185-lb body into a size six pair of jeans? In 30 years at this trade, I've noticed that effective writers tend to share seven traits. So, with apologies to Stephen Covey, here is my list. Continue reading...Article Topics:CandlepowerAd and marketing creativesCopywriting Case Study: Helping Web Visitors December 3, 2007 By Sarah Williams
Here's the latest look at real-life copywriting in action, thanks to Sarah Williams, the head of Wordsmith in England. After we interviewed her a couple of months ago about her innovative "method acting" approach to copywriting, as she calls it (check out our interview with Sarah here), we thought to ask Sarah if she wouldn't mind sending us actual case studies... we could study! Here is this month's:
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Article Topics:CandlepowerAd and marketing creativesMarketing Writers: Bring the Benefits to Life November 5, 2007 By Steve Slaunwhite
Every marketing writer knows the importance of focusing on the benefits. Your product or service may have a whole smorgasbord of amazing features -- but, unless you explain how those features benefit the prospect, your marketing piece is doomed.
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Article Topics:"Bad Language"A column about writing in business10 Ways to Improve Your Press Releases October 29, 2007 By Matthew Stibbe
There are many voices calling for the death of the press release. What is needed is not execution but reform. I wrote a moby-post on my blog listing 62 Ways to Improve Your Press Release. Here are ten suggestions that relate to the process of writing (other tips deal with managing the process and alternatives to press releases):
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