1 2 3 Displaying 15-17 of 17 Articles

Each week I come across countless examples of marketing and PR writing that are wonderful to read. The grammar is impeccable. The phrases are inventive. The words sing. But does that mean the resultant sales letter, web page, or press release will meet objectives? The answer, of course, is no.  Continue reading...
Click here to read more articles from Candlepower.

You already know that stories are the foundation of comic books, novels, biographies, and screenplays. Here's what may not seem so obvious: the principles of storytelling are equally as important in successful business communications.

 Continue reading...
Click here to read more articles from Candlepower.

Coudal Partners is a small, super-creative design, ad and interactive studio based in Chicago. A few years ago the firm had, well, a creative idea for its website: Take the marketing out of it. So instead of featuring portfolios, client lists, press releases and awards online, they started publishing an eclectic, interactive magazine about visual design, marketing, advertising and much more. The site buzzes with new thinking, guest editors, contests, even a "museum of online museums." It certainly made an impact: Some 40,000 people now visit Coudal.com each day. Should you consider this take-the-marketing-out-of-it approach for your site, too? Listen to what Coudal's Steve Delahoyde has to say.  Continue reading...
Click here to read more articles from Candlepower.

1 2 3 Displaying 15-17 of 17 Articles