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A few months ago, New Yorker cartoonist and SXSW attendee Drew Dernavich wrote a tweet so full of euphemisms it made me fall out of my sitting tool. Sitting tool? Here’s the tweet:
Just sat in chair whose creator said it was a "sitting tool" with a "learning curve" which stimulated the "conception vessel."
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This is the story of two business names — both US trademarks, one for half a century and one for less than a year. Actually, it's the story of the word that's common to both trademarks. And to get directly to my point, it's about the way that one word has shifted in meaning over recent history — but only incompletely, so that both meanings coexist a little uncomfortably in semantic space, at least for me and many other speakers of American English.
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The idea that we all have a soul mate out there somewhere is a popular cultural meme. Words seem to have soul mates as well, judging by the way that they mate for life. But such word unions are not always marked with ceremony, the way human ones are, and this makes some of the hookups a bit difficult to document and validate.
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What would graduation season be without complaints about the misuse of the verb graduate? Usage guides these days warn against using graduate as a transitive verb, as in "She graduated college," or "He never graduated high school." The standard phrasing uses the preposition from: "She graduated from college"; "He never graduated from high school."
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Terms from mathematics have a habit of working their way into common usage, especially among business types. Mike Pope, a technical writer and editor at Microsoft, takes a look at what happens when math terms with precise meanings turn fuzzy in extended use. The deltas (changes) can be significant.
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A new rant in Salon by Kim Brooks complains, "My college students don't understand commas, far less how to write an essay," and asks the perennial question, "Is it time to rethink how we teach?"
While it's always time to rethink how we teach, teaching commas won't help.
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