At the end of each year, while linguists and lexicographers cast votes for words of the year, I'm compiling a different list: the brand names that distilled the mood of the previous twelve months. To narrow the field, I add another criterion: the brand names must be linguistically notable.  Continue reading...

The recent discovery of Octlantis, an undersea community of octopuses just off the eastern coast of Australia, is a reminder of how a novel blend can perfectly name a new phenomenon, no matter how wild or multi-tentacled.  Continue reading...

Apparently, one of the things that is making our Facebook feeds appetizing is a sauce—a combination of metrics mixed in exactly the right proportions to make this particular meal ever appealing.  Continue reading...

A craving for linguistic rationality – not to mention a fondness for wordplay – explains how acronyms begat backronyms.  Continue reading...

London's colossal clog is a reminder of the history of berg and its parent word iceberg. With language, there's always a lot going on beneath the surface.  Continue reading...

From a linguistic perspective, the now burgeoning field of genetic genealogy provides an interesting case study for the ways in which we develop new terminology for new concepts, picking and choosing among the raw materials we have (that is, words) to designate things for which we didn't have or need particular names before.  Continue reading...