WORD LISTS

Material World: Shopping Lingo

November 17, 2017
Attention, Holiday Shoppers! Stock up on these words related to consumer culture. They're a real bargain, and a great vocabulary never goes out of style.

Read the full article: Attention, Shoppers! The Pricey Language of Consumerism.
advertising
He points downtown at a building just past the cheap pizza place: Montego’s Discount Warehouse, advertising its tremendous deals with a waving plastic banner.
avarice
Humans are caught—in their lives, in their thoughts, in their hungers and ambitions, in their avarice and cruelty, and in their kindness and generosity too—in a net of good and evil.
bargain
“I am a bargain shopper so I look for deals.”
brand
This word has exploded in use in recent years, as companies and individuals talk endlessly about their brand. What's a brand? Well, if you're on a ranch, a brand is a mark on cattle. If you're in the marketplace, your brand is also a mark — it's the name of your company, along with people's opinions of it. If people associate good things (like quality and honesty) with your brand, it's good for business.
As part of that, Target is offering new store brands, eight of which are available for the first time this holiday season.
budget
A budget is the money allotted to do something, whether for one person, a department of a company, a school, or an entire country. Any person or thing that spends money has a budget. A family has a budget that must account for food, clothing, housing, schooling, and emergencies.
There are a growing number of art fairs and online marketplaces aimed at buyers with a more modest budget.
cashier
Walmart, whose giant parking lots are famous for welcoming RV travelers, has hired elderly people as store greeters and cashiers.
commercial
Busy stores, full shopping bags, rising stock prices…these are all signs of commerce. Commerce is another word for business. When plenty of people are spending money, there's a lot of commerce. Commerce is the root of commercial, as in "Society has gotten too commercial!" and "Did you see the latest Arby's commercial?"
She’s arguably the most famous Kardashian Jenner, and if any of the siblings’ brands are going to achieve commercial success, it’s likely to be hers.
consumer
U.S. retail sales rose at a solid pace last month, as consumers bought more cars, furniture and clothes.
consumerism
To consume is to eat, but when it comes to a capitalist society like ours, there's another important meaning: to buy, buy, buy. Consumers consume goods by buying them, and companies spend huge budgets advertising their wares to get you to purchase their products. You could call companies, large and small, producers, which is the opposite of consumers.
Nowhere is the word’s meaninglessness more obvious than in consumerism.
covet
This holiday season, shoppers won’t have to look far to find the year’s coveted toys, as retailers and toy makers forge unlikely alliances to win over consumers.
credit
He says the scammers may sound credible but that law enforcement officials never ask for bank routing numbers or numbers of credit, debit or gift cards.
debt
It is not surprising that a mere handful of people, plunging into debt at that reckless speed, found their credit suddenly shattered.
greed
He showed the small Ferragamo handbag to jurors as he blamed the crime on greed.
marketing
It remains popular among American teenagers, perhaps the most highly coveted marketing demographic in the world.
materialistic
The newly-formed family’s third Christmas together, the Gunters decided to forgo another materialistic holiday, and instead focus on spiritual growth for the kids.
mercenary
I explained to her that all yard sales, like all marriages, are innately a little ridiculous, so you have to embrace them for what they are: imperfect mercenary transactions involving largely desperate and dispirited individuals.
merchandise
“To say the least, they were very apologetic,” said Mr. Kelly, who pointedly did not ask the student-athletes whether they had, in fact, attempted to steal the merchandise they were accused of taking.
outlet
Luxury goods retailer Burberry is planning to close some stores and stop selling in outlets that are not sufficiently upmarket.
possession
To possess something is to have it, so things you own are possessions. In a commercial society like ours, companies play on our desire to have more possessions with relentless commercials, while coupons and sales entice us to pile up even more stuff. People have insurance in case they lose their possessions, but some can't be replaced so easily, such as family heirlooms, old photographs, autographed books, and other items that are rare or full of meaning.
The author reflects on her favorite possessions: paintings by the artist and fashion designer Gloria Vanderbilt.
purchase
It’s seen success with the device: With $8 million in sales, the clip-on tracker is the only activity tracker available for purchase from the Apple Store besides the Apple Watch.
retail
The Kohl’s retail chain says it plans to open at 5 p.m. on Thanksgiving, an hour earlier than last year.
endorse
To endorse someone or something is to give public support. You hear about endorsing a lot during elections, as famous people and other politicians will give endorsements of candidates. In the commercial world, endorsements are a little different: celebrities who do commercials for a product are endorsing it. Since they get paid for these endorsements, you might want to give some thought to whether the endorser actually knows anything about what they're endorsing.
With men from popular reality TV shows like Geordie Shore and Made in Chelsea endorsing cosmetics, and beauty bloggers and brands championing the trend, male make-up is in the limelight.

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