beguiling
adjectives
highly attractive and able to arouse hope or desire
"an alluring prospect"; "her alluring smile"; "the voice was low and beguiling"; "difficult to say no to an enticing advertisement"; "a tempting invitation"
misleading by means of pleasant or alluring methods
"taken in by beguiling tales of overnight fortunes"
is similar to
deceptive or fraudulent; disposed to cheat or defraud or deceive
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