grassroots

adjectives

fundamental
"the grassroots factor in making the decision"
is similar to
pertaining to or constituting a base or basis
"a basic fact"; "the basic ingredients"; "basic changes in public opinion occur because of changes in priorities"
of or involving the common people as constituting a fundamental political and economic group
"a grassroots movement for nuclear disarmament"
is similar to
having no special distinction or quality; widely known or commonly encountered; average or ordinary or usual
"the common man"; "a common sailor"; "the common cold"; "a common nuisance"; "followed common procedure"; "it is common knowledge that she lives alone"; "the common housefly"; "a common brand of soap"