lure

nouns

qualities that attract by seeming to promise some kind of reward
come-on, enticement, lure
anything that serves as an enticement
bait, come-on, hook, lure, sweetener
something used to lure fish or other animals into danger so they can be trapped or killed
bait, decoy, lure

verbs

provoke someone to do something through (often false or exaggerated) promises or persuasion
"He lured me into temptation"
entice, lure, tempt