patronage

nouns

the act of providing approval and support
"his vigorous backing of the conservatives got him in trouble with progressives"
customers collectively
"they have an upper class clientele"
a communication that indicates lack of respect by patronizing the recipient
(politics) granting favors or giving contracts or making appointments to office in return for political support
domain category
the study of government of states and other political units
is a type of (narrower)
control exerted (actively or passively) by group action
the business given to a commercial establishment by its customers
"even before noon there was a considerable patronage"

verbs

support by being a patron of
is a type of (narrower)
supply with necessities and support
"She alone sustained her family"; "The money will sustain our good cause"; "There's little to earn and many to keep"
be a regular customer or client of
"We patronize this store"; "Our sponsor kept our art studio going for as long as he could"