promotion

nouns

a message issued in behalf of some product or cause or idea or person or institution
"the packaging of new ideas"
packaging, promotion, promotional material, publicity
is derived from
promote
act of raising in rank or position
promotion
is derived from
promote
antonym
demotion
is a type of (narrower)
the action of changing something
"the change of government had no impact on the economy"; "his change on abortion cost him the election"
change
encouragement of the progress or growth or acceptance of something
advancement, furtherance, promotion
is derived from
promote
the advancement of some enterprise
"his experience in marketing resulted in the forwarding of his career"
forwarding, furtherance, promotion
is derived from
promote