rhetoric
nouns
using language effectively to please or persuade
is derived from
is a type of (narrower)
a way of expressing something (in language or art or music etc.) that is characteristic of a particular person or group of people or period
"all the reporters were expected to adopt the style of the newspaper"
high-flown style; excessive use of verbal ornamentation
"the grandiosity of his prose"; "an excessive ornateness of language"
loud and confused and empty talk
"mere rhetoric"
study of the technique and rules for using language effectively (especially in public speaking)
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