How do you effectively communicate -- sell -- your ideas in the marketplace?
Anne Miller, a speaker, author and corporate trainer, answers this way: Think in metaphors. Metaphors? Review a speech by Ronald Reagan, Jack Welch or Steve Jobs -- or other legendary communicators -- and you'll read prose laced with imagery and analogies that drive their points home. As the author of
Metaphorically Selling, Anne teaches businesspeople to put metaphors to work in their own communication. We spoke to her about her approach:
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