Candlepower

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What Do Plus Signs Add?

Premium content available only to Visual Thesaurus subscribers.July 15, 2021
By Nancy Friedman
One of the biggest trends in branding for the last several years has been something very small: the plus symbol. What does it all add up to?  Continue reading...
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Electrifying!

Premium content available only to Visual Thesaurus subscribers.June 17, 2021
By Nancy Friedman
Will you drive a ZEV, a PHEV, or an ICE? A Lightning, an Ioniq, or an e-Tron? Here are some of the names and terms you'll need to know to navigate the evolving landscape of electric vehicles.  Continue reading...
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An Injection of New Vocabulary

Premium content available only to Visual Thesaurus subscribers.May 13, 2021
By Nancy Friedman
The COVID-19 vaccines are here — and so are a lot of new words and brand names.  Continue reading...
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Freshly Minted: "The Hidden History of Coined Words"

April 15, 2021
By Nancy Friedman
A new book by Ralph Keyes looks at how words are invented and why some sizzle while others fizzle.  Continue reading...
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To Bee or Not to Bee?

March 18, 2021
By Nancy Friedman
A clever word game casts a spell—and teaches language lessons.  Continue reading...
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Amo, Amas, Amateur

February 18, 2021
By Nancy Friedman
If we were guided by history and etymology, we'd all be proud to wear amateur on our sleeves.  Continue reading...
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Who Needs Vwls?

January 21, 2021
By Nancy Friedman
A lot of brand names are going full-consonantal. They have a lot of historical precedent.  Continue reading...
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