The COVID-19 vaccines are here — and so are a lot of new words and brand names.  Continue reading...

A new book by Ralph Keyes looks at how words are invented and why some sizzle while others fizzle.  Continue reading...

A clever word game casts a spell—and teaches language lessons.  Continue reading...

If we were guided by history and etymology, we'd all be proud to wear amateur on our sleeves.  Continue reading...

A lot of brand names are going full-consonantal. They have a lot of historical precedent.  Continue reading...

The names that made the news--and affected our lives--in 2020, from Animal Crossing to Zoom.  Continue reading...

From nostalgia to fauxstalgia, from golden oldie to Before Time, here are some of the ways we talk about days gone by.  Continue reading...

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