One of the biggest trends in branding for the last several years has been something very small: the plus symbol. What does it all add up to?  Continue reading...

Will you drive a ZEV, a PHEV, or an ICE? A Lightning, an Ioniq, or an e-Tron? Here are some of the names and terms you'll need to know to navigate the evolving landscape of electric vehicles.  Continue reading...

The COVID-19 vaccines are here — and so are a lot of new words and brand names.  Continue reading...

A new book by Ralph Keyes looks at how words are invented and why some sizzle while others fizzle.  Continue reading...

A clever word game casts a spell—and teaches language lessons.  Continue reading...

If we were guided by history and etymology, we'd all be proud to wear amateur on our sleeves.  Continue reading...

A lot of brand names are going full-consonantal. They have a lot of historical precedent.  Continue reading...

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