Candlepower - Ad and marketing creatives : Thinkmap Visual Thesaurus

Candlepower

Ad and marketing creatives

The COVID-19 vaccines are here — and so are a lot of new words and brand names. Continue reading...

Linguistics, Linguists, Naming, Word Origins, Words, Writers, Writing

A new book by Ralph Keyes looks at how words are invented and why some sizzle while others fizzle. Continue reading...

Books, Branding, Naming, Word Origins

A clever word game casts a spell—and teaches language lessons. Continue reading...

Creativity, Fun, Puzzle, Spelling, Words, Writers, Writing, Writer's block

If we were guided by history and etymology, we'd all be proud to wear amateur on our sleeves. Continue reading...

Branding, Fun, Language, Linguistics, Linguists, Naming, Word Origins, Words

A lot of brand names are going full-consonantal. They have a lot of historical precedent. Continue reading...

Copywriting, Creativity, Linguistics, Linguists, Naming, Word Origins, Words, Writers, Writing

The names that made the news--and affected our lives--in 2020, from Animal Crossing to Zoom. Continue reading...

Advertising, Branding, Fun, Linguistics, Linguists, Word Origins

From nostalgia to fauxstalgia, from golden oldie to Before Time, here are some of the ways we talk about days gone by. Continue reading...

Fiction writing, How to write, Linguistics, Naming, Word Origins, Words, Writers, Writing

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