Most portmanteaus are blends of two words. When three or more words are involved, things get tricky.  Continue reading...

One of the biggest trends in branding for the last several years has been something very small: the plus symbol. What does it all add up to?  Continue reading...

Will you drive a ZEV, a PHEV, or an ICE? A Lightning, an Ioniq, or an e-Tron? Here are some of the names and terms you'll need to know to navigate the evolving landscape of electric vehicles.  Continue reading...

The COVID-19 vaccines are here — and so are a lot of new words and brand names.  Continue reading...

A new book by Ralph Keyes looks at how words are invented and why some sizzle while others fizzle.  Continue reading...

A clever word game casts a spell—and teaches language lessons.  Continue reading...

If we were guided by history and etymology, we'd all be proud to wear amateur on our sleeves.  Continue reading...

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