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Electrifying!

Premium content available only to Visual Thesaurus subscribers.June 17, 2021
By Nancy Friedman
Will you drive a ZEV, a PHEV, or an ICE? A Lightning, an Ioniq, or an e-Tron? Here are some of the names and terms you'll need to know to navigate the evolving landscape of electric vehicles.  Continue reading...
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An Injection of New Vocabulary

Premium content available only to Visual Thesaurus subscribers.May 13, 2021
By Nancy Friedman
The COVID-19 vaccines are here — and so are a lot of new words and brand names.  Continue reading...
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Freshly Minted: "The Hidden History of Coined Words"

Premium content available only to Visual Thesaurus subscribers.April 15, 2021
By Nancy Friedman
A new book by Ralph Keyes looks at how words are invented and why some sizzle while others fizzle.  Continue reading...
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To Bee or Not to Bee?

March 18, 2021
By Nancy Friedman
A clever word game casts a spell—and teaches language lessons.  Continue reading...
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Amo, Amas, Amateur

February 18, 2021
By Nancy Friedman
If we were guided by history and etymology, we'd all be proud to wear amateur on our sleeves.  Continue reading...
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Who Needs Vwls?

January 21, 2021
By Nancy Friedman
A lot of brand names are going full-consonantal. They have a lot of historical precedent.  Continue reading...
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Brand Names of the Year for 2020

December 16, 2020
By Nancy Friedman
The names that made the news--and affected our lives--in 2020, from Animal Crossing to Zoom.  Continue reading...
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