The Mysteries of Naming

What's in a name? According to expert Nancy Friedman, who writes a blog called Away With Words, everything: "A name is the title of your story. You may think you're naming your company or your product. But in fact you're putting a title on the story you're telling investors, shareholders, customers, and employees. If you're smart and lucky, the name you choose will be the title of a great story. A saga. A legend. A tale told around the campfire for generations." Read the entry here.