How a Yiddish word with Hebrew roots became a ubiquitous American brand name, backronym, and even a baby name.  Continue reading...
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Street names can situate us in geography, history, politics, and culture. But they may be replaced by new systems of wayfinding.  Continue reading...
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When is a steak not a steak? When is butter not a substance churned from an animal's mammary secretions? What do you call an egg that comes before — and beyond — a chicken?  Continue reading...
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Normcore, goblincore, cottagecore, gorpcore: one hard-working suffix turns any style preference into a named trend.  Continue reading...
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