How a Yiddish word with Hebrew roots became a ubiquitous American brand name, backronym, and even a baby name.  Continue reading...

Please enjoy the list of latest and greatest euphemisms, full of managed malarkey you won't find anywhere else.  Continue reading...

Street names can situate us in geography, history, politics, and culture. But they may be replaced by new systems of wayfinding.  Continue reading...

This month's euphemisms feature tricky people, space-flavored sodas and more lexical lunacy.  Continue reading...

When is a steak not a steak? When is butter not a substance churned from an animal's mammary secretions? What do you call an egg that comes before — and beyond — a chicken?  Continue reading...

Normcore, goblincore, cottagecore, gorpcore: one hard-working suffix turns any style preference into a named trend.  Continue reading...