Street names can situate us in geography, history, politics, and culture. But they may be replaced by new systems of wayfinding.  Continue reading...

This month's euphemisms feature tricky people, space-flavored sodas and more lexical lunacy.  Continue reading...

When is a steak not a steak? When is butter not a substance churned from an animal's mammary secretions? What do you call an egg that comes before — and beyond — a chicken?  Continue reading...

Normcore, goblincore, cottagecore, gorpcore: one hard-working suffix turns any style preference into a named trend.  Continue reading...

What are the describable features of voices? How do we distinguish them, and more importantly, what language do we have for characterizing voices in a way that is meaningful to others?  Continue reading...

From Meta to "Squid Game," here are the names and brands that captured our attention this year.  Continue reading...