Topic : Naming
A case recently argued before the US Supreme Court — by telephone! — teaches us a lot about trademarks, generic terms, and domain names.
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Article Topics:CandlepowerAd and marketing creatives(Talkin' 'Bout) the Generations  April 28, 2020
Before the 20th century, generational names were rare or nonexistent. What changed? And what do the names of generations tell us about history and identity?
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Article Topics:Word RoutesExploring the pathways of our lexiconNew Virus, New Words March 30, 2020 By Nancy Friedman
Caremongering? Quarantini? Zoom-bombing? The COVID-19 pandemic has already inspired its own lexicon of coined words.
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Article Topics:CandlepowerAd and marketing creativesDoes It Matter What We Call a Disease? March 23, 2020
From cholera to Spanish flu to "Wuhan virus," what we call a disease reveals our fears and prejudices.
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Article Topics:CandlepowerAd and marketing creativesBrand Names of the Year for 2019 December 19, 2019 By Nancy Friedman
Here's a look back at the brands that made the biggest impact — positive or negative — on technology, culture, and society.
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Want to create your own memorable character names? Here are some strategies that work... and some pitfalls to sidestep.
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Article Topics:CandlepowerAd and marketing creativesSidecars and Scofflaws: Prohibition's Linguistic Hangover October 23, 2019 By Nancy Friedman
In many ways, Prohibition was a social and legal failure, but in one respect it succeeded wildly: It vastly enriched our lexicons of slang and marketing, often to lasting effect.
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