Writing Memos For Word of Mouth

The Church of the Customer blog, written by marketing gurus Ben McConnell and Jackie Huba, recently ran a post on the power of the company memo: "The lowly memo still has juice. Maybe more so today, thanks to social media. Several recent memos that leaped over their corporate moats illustrate three types of company communications that create waves in the word-of-mouth waters." How? Read the post here.