Topic : CopywritingWord CountWriters Talk About WritingWhy You Should Abandon the Edit-As-You-Go Method September 19, 2016 By Daphne Gray-Grant
Whenever I talk about the benefits of the crappy first draft some people always object. Why? For some, it's a habit and — as anyone who's tried to quit smoking can tell you — habits are hard to break. But for others the problem is fear.
Continue reading...
Article Topics:CandlepowerAd and marketing creativesFall-ify Your Vocabtoberfest! October 19, 2015 By Nancy Friedman
Maybe it's the newly chilly air, or the dwindling daylight, or the thrilling prospect of costumes and candy. Whatever the reason, each autumn brings a harvest of seasonal neologisms, word blends, and commercial coinages as colorful as the falling leaves.
Continue reading...
Article Topics:Word CountWriters Talk About Writing7 Tips for Making Quotes More Believable August 13, 2014 By Daphne Gray-Grant
If you write copy, have you ever had to "make up" quotes for your boss? This is not such an unusual thing in the world of corporate communications. Bosses are busy and they often don't have time to be interviewed by their own PR or public affairs person.
Continue reading...
Article Topics:"Lets Go!!" That's what appeared on the recently unveiled Old Navy SuperFan Nation college-football T-shirts. Yes, the second exclamation point is wholly unnecessary, but it's the missing apostrophe that really chaps my hide. And not just mine! Continue reading...Article Topics:CandlepowerAd and marketing creativesThe Case of the Lay Flat Collar June 29, 2010 By Nancy Friedman
In theory, advertising copy doesn't need to be elegant or even eloquent: its job is to make us pay attention and take action. But should it adhere to generally accepted rules of spelling, punctuation, grammar, and syntax?
Continue reading...
Article Topics:CandlepowerAd and marketing creativesRed Pen Diaries: The Solutions Problem December 3, 2009 By Julia Rubiner
I've got a problem with solutions. Well, it's not solutions, per se, but the word "solutions." Actually, it's not even the word "solutions"; it's the notion that all you have to do is throw that word onto your home page and the world will beat a path to your door.
Continue reading...
Article Topics:Word CountWriters Talk About WritingFive Simple Rules of Design Every Writer Should Know October 5, 2009 By Daphne Gray-GrantI was invoicing a client recently and realized I didn't have his address. I'd worked for him only briefly, by email — we'd never even spoken by phone — but I knew his group had a website. Quickly, I Googled him to find the "contact us" page and, fortunately, it contained his street address. Better yet, the site was beautiful — it featured gorgeous photography and was easy to navigate. But there was one big problem. Continue reading...Article Topics: |
 |
