Here we are in Branding Land, circa 2017, where disparaging modifiers are paired with positive words and attached to messages intended to persuade and sell.  Continue reading...
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Whenever I talk about the benefits of the crappy first draft some people always object. Why? For some, it's a habit and — as anyone who's tried to quit smoking can tell you — habits are hard to break. But for others the problem is fear.  Continue reading...
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Maybe it's the newly chilly air, or the dwindling daylight, or the thrilling prospect of costumes and candy. Whatever the reason, each autumn brings a harvest of seasonal neologisms, word blends, and commercial coinages as colorful as the falling leaves.  Continue reading...
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If you write copy, have you ever had to "make up" quotes for your boss? This is not such an unusual thing in the world of corporate communications. Bosses are busy and they often don't have time to be interviewed by their own PR or public affairs person.  Continue reading...
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"Lets Go!!"

That's what appeared on the recently unveiled Old Navy SuperFan Nation college-football T-shirts. Yes, the second exclamation point is wholly unnecessary, but it's the missing apostrophe that really chaps my hide. And not just mine!  Continue reading...
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In theory, advertising copy doesn't need to be elegant or even eloquent: its job is to make us pay attention and take action. But should it adhere to generally accepted rules of spelling, punctuation, grammar, and syntax?  Continue reading...
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I've got a problem with solutions. Well, it's not solutions, per se, but the word "solutions." Actually, it's not even the word "solutions"; it's the notion that all you have to do is throw that word onto your home page and the world will beat a path to your door.  Continue reading...
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