Word Count
Writers Talk About Writing
How Productive a Writer Are You?
December 18, 2017
By Daphne Gray-Grant
Topic : CopywritingWord CountWriters Talk About WritingHow Productive a Writer Are You? December 18, 2017 By Daphne Gray-Grant![]() Article Topics:
Here we are in Branding Land, circa 2017, where disparaging modifiers are paired with positive words and attached to messages intended to persuade and sell.
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Article Topics:Word CountWriters Talk About WritingWhy You Should Abandon the Edit-As-You-Go Method September 19, 2016 By Daphne Gray-Grant
Whenever I talk about the benefits of the crappy first draft some people always object. Why? For some, it's a habit and — as anyone who's tried to quit smoking can tell you — habits are hard to break. But for others the problem is fear.
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Article Topics:CandlepowerAd and marketing creativesFall-ify Your Vocabtoberfest! October 19, 2015 By Nancy Friedman
Maybe it's the newly chilly air, or the dwindling daylight, or the thrilling prospect of costumes and candy. Whatever the reason, each autumn brings a harvest of seasonal neologisms, word blends, and commercial coinages as colorful as the falling leaves.
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Article Topics:Word CountWriters Talk About Writing7 Tips for Making Quotes More Believable August 13, 2014 By Daphne Gray-Grant
If you write copy, have you ever had to "make up" quotes for your boss? This is not such an unusual thing in the world of corporate communications. Bosses are busy and they often don't have time to be interviewed by their own PR or public affairs person.
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Article Topics:"Lets Go!!" That's what appeared on the recently unveiled Old Navy SuperFan Nation college-football T-shirts. Yes, the second exclamation point is wholly unnecessary, but it's the missing apostrophe that really chaps my hide. And not just mine! Continue reading...Article Topics:CandlepowerAd and marketing creativesThe Case of the Lay Flat Collar June 29, 2010 By Nancy Friedman
In theory, advertising copy doesn't need to be elegant or even eloquent: its job is to make us pay attention and take action. But should it adhere to generally accepted rules of spelling, punctuation, grammar, and syntax?
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