Word Routes
Exploring the pathways of our lexicon
Inside "Genericide"Thu Apr 02 00:00:00 EDT 2009By Ben Zimmer
Yesterday in the Language Lounge, we took a look at what happens when a trademark ends up lapsing into generic use. The term genericide came up as a description for this loss of a trademark's protected status. The word raised some eyebrows among our readers, as well it should.
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