

Topic : Branding![]() Article Topics:
Numbers also have a function beyond the mathematical: They can serve as words. And sometimes, a number can even be a name.
Continue reading...
Article Topics:CandlepowerAd and marketing creativesBrand Names of the Year for 2017 December 11, 2017 By Nancy Friedman
At the end of each year, while linguists and lexicographers cast votes for words of the year, I'm compiling a different list: the brand names that distilled the mood of the previous twelve months. To narrow the field, I add another criterion: the brand names must be linguistically notable.
Continue reading...
Article Topics:Evasive ManeuversEuphemisms old and newThe Mixed Culture of Highly Sensitive Hokum December 7, 2017 By Mark Peters
I'd give a kidney if there were no more euphemisms, but then I'd be out of a job, so let me rethink that. In the meantime, here are some euphemisms — all harvested fresh and ready to transplant into your interoffice memos and supersized tweets.
Continue reading...
Article Topics:Language LoungeA Monthly Column for Word LoversJust the Right Ingredients December 1, 2017 By Orin Hargraves
Apparently, one of the things that is making our Facebook feeds appetizing is a sauce—a combination of metrics mixed in exactly the right proportions to make this particular meal ever appealing.
Continue reading...
Article Topics:
Here we are in Branding Land, circa 2017, where disparaging modifiers are paired with positive words and attached to messages intended to persuade and sell.
Continue reading...
Article Topics:Language LoungeA Monthly Column for Word LoversBlending In With the Natives November 1, 2017 By Orin Hargraves
With the Halloween season now safely behind us for another year, I can bring to light a feature of it that has haunted me in recent weeks.
Continue reading...
Article Topics: |
![]() |