Topic : Branding
Will you drive a ZEV, a PHEV, or an ICE? A Lightning, an Ioniq, or an e-Tron? Here are some of the names and terms you'll need to know to navigate the evolving landscape of electric vehicles.
Continue reading...
Article Topics:CandlepowerAd and marketing creativesFreshly Minted: "The Hidden History of Coined Words"  April 15, 2021
A new book by Ralph Keyes looks at how words are invented and why some sizzle while others fizzle.
Continue reading...
Article Topics:
If we were guided by history and etymology, we'd all be proud to wear amateur on our sleeves.
Continue reading...
Article Topics:CandlepowerAd and marketing creativesBrand Names of the Year for 2020 December 16, 2020 By Nancy Friedman
The names that made the news--and affected our lives--in 2020, from Animal Crossing to Zoom.
Continue reading...
Article Topics:
The woman suffrage movement introduced Americans to a new vocabulary of voting rights. Here's a centennial look back at our linguistic debt to the 19th Amendment and its advocates.
Continue reading...
Article Topics:CandlepowerAd and marketing creativesBrand Names of the Year for 2019 December 19, 2019 By Nancy Friedman
Here's a look back at the brands that made the biggest impact — positive or negative — on technology, culture, and society.
Continue reading...
Article Topics:CandlepowerAd and marketing creativesSidecars and Scofflaws: Prohibition's Linguistic Hangover October 23, 2019 By Nancy Friedman
In many ways, Prohibition was a social and legal failure, but in one respect it succeeded wildly: It vastly enriched our lexicons of slang and marketing, often to lasting effect.
Continue reading...
Article Topics: |
 |
