Articles about Branding : Thinkmap Visual Thesaurus

Topic : Branding

During Hollywood movie-awards season — which culminates this year on March 2 with the Academy Awards show — honors are handed out for acting, editing, visual effects, music, makeup, and costumes. One category, however, has never had a chance to shine: the often creative, sometimes wacky names of film production companies. Continue reading...

Branding, Media, Naming

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Here's a riddle for you: How is clothing similar to a bomb that doesn't detonate or a seed that doesn't sprout? No, the answer is not "They're all useless." (Sorry, nudists.) Rather, they all share a single label: duds. Continue reading...

Branding, Word Origins, Words

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How to choose the most important brand names of a year? Some lists emphasize companies' value, others sales volume, and still others ad spending. I look for brands that are newly prominent or notable in the last year. Then I factor in the brand names' linguistic significance and the degree to which they represent naming trends or breakthroughs. Continue reading...

Branding, Language, Naming

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"We don't need another hero," sang Tina Turner in the 1985 film Mad Max Beyond Thunderdome. Sorry, Tina — from the evidence, we need "hero" more than ever. The word has become a noun-of-all-trades, a succinct four-letter label for people and things we admire. Continue reading...

Branding, Language, Words

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From classic rock to Turner Classic Movies, from Classic Roast coffee to MapQuest Classic, we're living in a new Classic Era. What do all those classics signify, and what are "classic" brands trying to sell us? Continue reading...

Advertising, Branding, Words

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Some brands capture your attention with made-up words: Qajack and Squidoo, hungerectomy and splurjobbing. Other brands deliberately misspell familiar words: Klout, Flickr, Cheez-It. But some companies prefer a more traditional way to make an impression — one that might have pleased your third-grade teacher. They consult a dictionary. Continue reading...

Dictionaries, Branding, Advertising

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For a word that first showed up in English around 1300, livery has managed to remain surprisingly current, appearing in a variety of contexts. One sense of livery borrowed from British English has particular resonance in branding and design. Continue reading...

Branding, Words, Usage

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Topic : Branding

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And the Oscar for Best Production-Company Name Goes to...

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Duds We Love, Duds We Don't

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Brand Names of the Year for 2013

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"Hero" Worship: The All-Purpose Admiring Appellation

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Of Coke and Cat Food: The "Classics" Among Us

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Branding by Definition

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How "Livery" Changed Its Spots

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