Topic : Branding

Candlepower

Ad and marketing creatives

The Rare, Overstuffed "Turduckenym"
September 16, 2021
By Nancy Friedman

Most portmanteaus are blends of two words. When three or more words are involved, things get tricky.  Continue reading...
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Candlepower

Ad and marketing creatives

Electrifying!
June 17, 2021
By Nancy Friedman

Will you drive a ZEV, a PHEV, or an ICE? A Lightning, an Ioniq, or an e-Tron? Here are some of the names and terms you'll need to know to navigate the evolving landscape of electric vehicles.  Continue reading...
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Candlepower

Ad and marketing creatives

Suffrage and Language
February 17, 2020
By Nancy Friedman

The woman suffrage movement introduced Americans to a new vocabulary of voting rights. Here's a centennial look back at our linguistic debt to the 19th Amendment and its advocates.  Continue reading...
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Candlepower

Ad and marketing creatives

Brand Names of the Year for 2019
December 19, 2019
By Nancy Friedman

Here's a look back at the brands that made the biggest impact — positive or negative — on technology, culture, and society.  Continue reading...
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