What will you remember about 2018? Among everything else, I'll remember some brand names that made headlines or just piqued my professional curiosity. Here are my top ten.  Continue reading...

Company names coined with the -ery suffix are a distinct trend, signaling "handcrafted" and "traditional" with a dash of "innovative" and a soupçon of "lovable."  Continue reading...

For a while, the trendy prefixes i- and e- may have been flashy signposts for this new era, but go communicates what they couldn't: urgency, energy, and, most of all, mobility.  Continue reading...

One variant of the perfect euphemism combines optimism and nonsense in a sandwich of slop. Speaking of slop, my euphemism mop wiped up the following terms from the drippy drivel of 2018. Enjoy and employ these terms, but keep a twaddle towel handy.  Continue reading...

English loves its o-ending words with a curious fervor, considering how seldom they occur naturally in our mother tongue. For centuries, we've made up for that lack by importing or coining words that end in o.  Continue reading...

Numbers also have a function beyond the mathematical: They can serve as words. And sometimes, a number can even be a name.  Continue reading...