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MarCom Books

Want to get the message across to get the revenue in? Professional copywriter Dianna Huff writes the Marcom Writer Blog, a website about marketing communications, copywriting and related topics. Here are some of the books she recommends:

Cashing In With Content by David Meerman Scott

Words that Sell by Richard Bayan

The Corporate Blogging Book by Debbie Weil

Writing White Papers by Michael A. Stelzner


Coach Daphne's Writing Books

Writing coach Daphne Gray-Grant, who contributed this week's "Word Count" feature, suggests these terrific books on grammar and writing. Daphne tells us about her picks:

The Transitive Vampire by Karen Gordon. "This book is not only funny, it's also short and substantive -- a bit of a hat-trick when it comes to grammar. The design conceit is that it is illustrated with line drawings of dragons, gargoyles and, yes, vampires. The drawings are quite serious and the captions are silly. And the juxtaposition of the two always makes a grammatical point."

Sin and Syntax by Constance Hale. "I like this book because it covers more than grammar -- and because it's funny and flexible. Hale is not the kind of gal who's going to get her knickers in a knot over rules. In fact, she's all for breaking them (the catch is that you need to know you're breaking them.) I like the way the book is divided into three main parts with a set of chapters devoted to various parts of speech -- nouns, pronouns, verbs, etc. -- a set to sentences, and a set labeled "Music" covering voice, lyricism, melody, and rhythm."

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Public Relations Writing

Want to write a better press release? PR professional Erin Caldwell suggests you read Public Relations Writing: The Essentials of Style and Format by Thomas H. Bivins. While they're not books, per se, Erin also recommends you listen to these podcasts: For Immediate Release and Inside PR.

Bud's Book Pick

Teacher Bud Hunt , the innovative educator who introduced blogs into his classroom says, "I strongly recommend reading Will Richardson's Blogs, Wikis, Podcasts, and Other Powerful Web Tools for Classrooms."

Storytelling

In anticipation of the annual Neiman Conference, a gathering of narrative journalists that took place this past weekend at Harvard University, the newspaper reporter's blog Gangrey ran a month of entries they called "Days to Neiman." In these posts, the authors highlighted writers and books that exemplified the narrative craft. Here are a few of the books:

American Stories by Calvin Trillin

The Bullfighter Checks Her Makeup by Susan Orleans (see introduction)

The New New Journalism by Robert Boynton

Off Ramp by Hank Steuver (see preface)

Sports Guy by Charlie Pierce (see preface)

The Gay Talese Reader by Gay Talese (see "Origins of a Nonfiction Writer")


On Language

Leslie Savan, the author of Slam Dunks and No-Brainers we interviewed about "pop language," recommends these books on how we communicate:

The Language Instinct: How the Mind Creates Language by Steven Pinker

Spoken Soul: The Story of Black English by John Russell Rickford and Russell John Rickford


Sell, Sell, Sell

Need to brush up on your copywriting? Check out these books to master advertising's written words:

The Adweek Copywriting Handbook by Joseph Sugarman

The Copywriter's Handbook by Robert W. Bly

How to Write Great Copy by Dominic Gettins


23 24 25 26 27 Displaying 169-175 of 201 Articles

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