22 23 24 25 26 Displaying 162-168 of 201 Articles

Dianna's Marcom Books

Marketing communications expert Dianna Huff, who contributed this week's "Candlepower" feature, recommends these books on copywriting and grammar:

The Elements of Copywriting "This is my favorite, and most referred to, "Bly" book on copywriting. It's concise, well-organized and a great resource for experienced and "newbie" B-to-B copywriters alike."

Sleeping Dogs Don't Lay "Does the thought of reading grammar rules make your eyes glaze over? Me, too. That's why I like this book. It's a fun read plus you'll learn something."

Write on Target "If you don't have a clue what a "buck slip" is or want to get more from your direct response campaigns, read this book. It covers everything from "anatomy of a direct mail package" to "TV, Radio and Telephone Marketing."

 Continue reading...

Write It With Style, Books


Julie's Writing Books

When we asked author and teacher Julie Smith, who we feature in this week's Word Count column, to recommend books on writing, she emailed saying, "My choices are all over the map -- popular authors, literary authors, writing teachers as opposed to authors, and even one literary agent. There's a reason for that: Different points of view are absolutely essential. I think aspiring writers should read them all, and then some. You never know what's going to work for you." Thanks, Julie! Here are her picks:

From Where You Dream: The Process of Writing Fiction by Robert Olen Butler

Immediate Fiction: A Complete Writing Course by Jerry Cleaver

No Plot? No Problem! by Chris Baty

 Continue reading...

Martha's Books

Martha Barnette, the host of public radio's A Way With Words, recommends these books on language, written by some of her favorite guests on the show:

Born to Kvetch: Yiddish Language and Culture in All of Its Moods by Michael Wex

Word Origins ... and How We Know Them: Etymology for Everyone by Anatoly Liberman

Crossworld: One Man's Journey into America's Crossword Obsession by Marc Romano

Do You Speak American? by Robert MacNeil and William Cran

And one more by her predecessor on the show:

The Big Book of Beastly Mispronunciations by Charles Harrington Elster


Poetry Books

Want to conjure more powerful poetry, vivid verse or delectable doggerel? These books on writing poetry can help:

A Poetry Handbook

The Poet's Companion: A Guide to the Pleasures of Writing Poetry

In the Palm of Your Hand: The Poet's Portable Workshop

Writing Poetry


Literary Travel

The website World Hum, an online magazine "dedicated to exploring travel in all its facets," lists their picks for the "top 30 travel books of all time." Click here to read the entire list. The following are a few of our favorite literary travel books that they mention:

The Soccer War by Ryszard Kapuscinski

The Snow Leopard by Peter Matthiessen

Road Fever by Tim Cahill

All the Wrong Places by James Fenton


Zen of Books

Garr Reynolds, the author of a terrific blog on communicating through presentations called Presentation Zen, posted a list of some of his favorite reads on the subject. But he says, "ironically, the books are not about presentations." The following are a few of his suggestions. To read the entire list please click here.

The Zen of Creativity

If You Want to Write

The Laws of Simplicity

A Whole New Mind


22 23 24 25 26 Displaying 162-168 of 201 Articles

Other Departments: