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"Bad Language"
How to Make Money Writing for the Web
Wed Jul 09 00:00:00 EDT 2008
My company, Articulate Marketing, helps big tech companies communicate better about their products and services. A large part of my work is writing editorial-style content for websites. My credentials are my work for HP, Microsoft, eBay and others.
In the past couple of weeks, several people have asked me for advice about becoming a web copywriter, so here it is.
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Word Routes
Dictionaries Roll Out New Words
Tue Jul 08 00:00:00 EDT 2008
Dictionary publishers don't get too many opportunities for creating PR buzz, but one surefire way of getting some attention is to announce the new words (and new senses of old words) that have been added in the latest update to a particular dictionary. In the past few days there have been new-word announcements for two major dictionaries, one in the US and one in the UK: Merriam-Webster's Collegiate Dictionary (11th edition) and the Concise Oxford English Dictionary (also in its 11th edition, coincidentally enough). Let's take a look at what they're adding.
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Blog Du Jour
Legal Eagles
Tue Jul 08 00:00:00 EDT 2008
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Teachers at Work
Vocabulary Instruction: The Non-Amorphous Shape of Word Knowledge
Mon Jul 07 00:00:00 EDT 2008
The other day, my two teenage sons cajoled me into watching a movie they both find tremendously amusing. The film is not new. It's called Kangaroo Jack, and features Christopher Walken playing a small-time thug named Sal. Although Sal is the head of a bumbling crime family, he feels very insecure about his word knowledge, and throughout the film he is seen making a desperate attempt at self-improvement through the use of a tape-recorded vocabulary tutorial. In my favorite scene, a soothing female voice on Sal's tape player defines the word amorphous — having no shape or form, and then directs Sal to use the word in a sentence. Sal responds with this beauty: "After Joey Clams got whacked, his head was amorphous."
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Word Routes
Mailbag Friday: "Hot Dog"
Fri Jul 04 00:00:00 EDT 2008
Welcome to the latest installment of Mailbag Friday, our new feature for answering readers' questions about word origins. For this special Fourth of July edition, we have a very timely query from Jason B. from Wilmington, DE. "I've heard a lot of stories about the origin of ' hot dog.' What's the frank truth? I await your answer with relish."
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Blog Excerpts
Capitol Words
Thu Jul 03 00:00:00 EDT 2008
Want to find out Topic A in the U.S. Congress on any given day? Check out Capitol Words, which computes the most frequently appearing word in the daily record. While Congress is out of session, you can browse through previous hot topics.
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Lesson Plans
When You Reeeaaallly Want to Say Something
Thu Jul 03 00:00:00 EDT 2008
How can the Visual Thesaurus help students replace trite words of emphasis with "words strong in themselves"?
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Candlepower
Web Usability and Copywriting: Making Your Visitors Feel at Home
Wed Jul 02 00:00:00 EDT 2008
A website is a strange beast — it is your reception area, your office, your shop, your brochure, your catalogue... And all without being able to walk into it, sit down in it, touch it. But just as you wouldn't want your customers to get lost on the way to a sales meeting in your offices, or to leave your shop in frustration because they can't find the goods they're looking for, so it is crucial that the visitors to your website can find their way around your website and get to where they want to go as easily as they can follow a sign, open a door, reach onto a shelf. The science of designing sites that work for visitors is known as usability.
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Dog Eared
Pitching Your Novel
Wed Jul 02 00:00:00 EDT 2008
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Language Lounge
Found in Translation
Tue Jul 01 00:00:00 EDT 2008
"Circumstances almost compel us to learn English, and this lucky accident has given us the opportunity of access into the richest of all poetical literatures of the world." It sounds like an idea that could be expressed today, but it was in fact written almost 75 years ago by a great artist who is our guest this month in the Poetry Corner.
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