"Psyche!" "Don't go there!" "Take a chill pill!" "Not!" The Children of the '90s blog takes a loving look back at catchphrases that "enjoyed a substantial heyday before being put to rest for being insanely irritating."

McDonald's has launched an ambitious marketing campaign for its new coffee line, McCafé. In one commercial currently saturating American airwaves, viewers are advised that you can "McCafé your day" by enlivening your daily grind. The ad extends the acute accent mark at the end of "McCafé" to various other words: a "commute" becomes a "commuté," a "cubicle" becomes a "cubiclé," and so forth. Will this wordplay work with American consumers, or will the exotic diacritics fall on deaf ears?  Continue reading...

How do you pluralize the word "thesaurus"? Both "thesauruses" and "thesauri" are perfectly acceptable. But would you believe "thesaurusi"? It's rare, but it's out there. Brett Reynolds, professor of English at Humber College, investigates the pluralization error on his blog English, Jack.

Sometimes our perspective on language isn't exactly rational: we love some words and absolutely despise other ones. What inspires such deep feelings, and why does word hate often seem to run hotter than word love? In the case of words like impactful, discussed in yesterday's Red Pen Diaries, the bad vibes may arise because of an association with vacuous management-speak or other institutional jargon. But other times a word is disliked because it just sounds, well, icky. A look at some of the favorite and least favorite words selected by Visual Thesaurus subscribers offers some insight on verbal attractions and aversions.  Continue reading...

"Cap and trade" or "pollution reduction refund"? "Global warming" or "our deteriorating atmosphere"? Environmental action groups are proposing new messaging techniques to build public support for their causes. The New York Times and the Los Angeles Times provide two different angles to this developing story.

Can teachers manipulate language to their advantage, as a way of shifting their students' perspectives in a more positive direction? It might sound a little Orwellian, but Steven Kushner, who teaches at Bremen High School in Midlothian, Illinois, has found that taking a page from "Big Brother" can be an effective educational strategy.  Continue reading...