In a publicity stunt, Toyota took out a New York Times ad, put out a YouTube video, and distributed a survey at the 2011 Detroit Auto Show, asking the public what the plural of Prius should be, in a campaign announcing that there is going to be a family of Prius models. I hesitate to reward them with more publicity for such a willfully dumb question. But I can’t help myself. This is too good an excuse to talk about the wider topic of phony Latinate plurals. Well-played, Toyota.  Continue reading...

Last month in The Chronicle of Higher Education, University of Delaware English professor Ben Yagoda wrote about the clunky prose style he noticed in his students' compositions, including "a boom in Britishisms." Now Yagoda has created a wiki page to keep track of Britishisms creeping into American usage. Here is what Yagoda has collected so far.  Continue reading...

In this special edition of Evasive Maneuvers, our euphemism-meister Mark Peters reviews a new book on verbal evasions, Euphemania: Our Love Affair with Euphemisms by Ralph Keyes. According to Keyes, euphemisms serve as "an excellent way to determine what we find embarrassing."  Continue reading...

A cold and brisk hello from snowy New York City! Winter is a great time to, as a friend of mine said, "Cozy down," at home and in the classroom. To that end, I've been knitting, reading and cooking a lot at home, and digging in with my kids to improve our practices at school.  Continue reading...

Tuesday night's State of the Union address by President Obama provided a fresh round of political phrase-making. As members of Congress went on a bipartisan date night, Obama called for investments to win the future and meet our Sputnik moment by doing big things. Here's a look at some of the memorable words and phrases that came out of the speech.  Continue reading...

The College Board abandoned the analogy as a SAT vocabulary question type in 2005. Those of us who remember taking SAT-style analogies are either nostalgic for the short word puzzles or are still traumatized by the sight of those tricky pairs of words mysteriously situated between single and double colons.  Continue reading...