favor

nouns

an act of gracious kindness
an advantage to the benefit of someone or something
"the outcome was in his favor"
an inclination to approve
"that style is in favor this season"
a feeling of favorable regard
souvenir consisting of a small gift given to a guest at a party

verbs

promote over another
"he favors his second daughter"
consider as the favorite
"The local team was favored"
treat gently or carefully
bestow a privilege upon