favour

nouns

a feeling of favorable regard
an inclination to approve
"that style is in favor this season"
an advantage to the benefit of someone or something
"the outcome was in his favor"
souvenir consisting of a small gift given to a guest at a party
an act of gracious kindness

verbs

treat gently or carefully
bestow a privilege upon
promote over another
"he favors his second daughter"
consider as the favorite
"The local team was favored"