Almost 400 years after the death of William Shakespeare, theaters still regularly perform his plays, children study his work in school and we are still moved by the complexity of his stories and the beauty of his language. But what's less well known is that Shakespeare also provided superb advice for copywriters and corporate communicators. Here are five of his best tips:  Continue reading...

I recently wrote a newsletter about grammar checkers and somehow let my brain turn off long enough to type "grammer." And while I proofed the newsletter carefully, I managed to miss checking the subject line, which was where the error resided. Talk about embarrassing.  Continue reading...

I'm in the final stages of writing a book. My working title is: The WriteNow System: 8-1/2 steps to writing better, faster. The work's going well, although not quite as quickly as I'd like, which is kind of embarrassing for someone who bills herself as a writing speed expert.  Continue reading...

Like many ex-journalists, I pride myself in being skeptical. But my Lou Grant exterior is sometimes defeated by my inner Pollyanna. When that happens, I enjoy reading a blog by Love Is the Killer App author Tim Sanders.

In an April 3 entry, Tim argues that simply being kind is one of the keys to success. "A 2002 study on customer service found that if you are likeable and competent," he writes, "you have a threefold increase in the likelihood of getting satisfactory service."

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While standing in the checkout line at the grocery store the other day, I spotted the magazine Real Simple. It wasn't just the cutesy name that caught my attention. (How can the editors live with themselves, basing a magazine name on a grammatical error? But I digress...) The eye-catching cover line that grabbed me by the eyeballs was: What can you do in 15 minutes?  Continue reading...

I recently spent an entire Saturday listening to a bunch of 16-year-olds argue with each other. And then I graded their efforts to help determine a winner. Sounds odd, I know. But that's the world of competitive debating. And what works for these high schoolers on the podium, can work for your writing, too.

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Are you old enough to remember TV cartoons from the 1960s? If so (or if you're a 'toon fan), you may recall a miniature devil, complete with pitchfork, who sat on the shoulder of many a main character. This little devil whispered bad advice and spiteful ideas into the character's ear -- egging him on to do the wrong or rotten thing. Believe it or not, you too have a devil sitting on your shoulder. And he can really mess up your writing.

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