"Nearly as old as the Olympics, bigger than the dinosaur, older than the Titanic, more complex than Pokemon and more of them than Beanie Babies are Aesop's Fables." Whew! How's that for a build-up? Aesop's Fables, the complete online collection, lists classic fables like "The Seagull and the Kite," "The Scorpion and the Frog" and on and on -- plus the accompanying morals of the story. Perfect for teachers, parents or anyone hankering for a timeless life lesson!

The Wall Street Journal recently featured Michael Kempner's five favorite public relations books. He's the CEO of PR agency MWW Group, and author of an influential blog on the subject. On his blog, Michael says the books were more "on 'spin,' a subtle but important distinction." Here are the books he chose:

Propaganda by Edward Bernays

American Hero by Larry Beinhart

The Eloquent President: A Portrait of Lincoln Through His Words by Ronald C. White, Jr.

Thank You for Smoking by Christopher Buckley

All's Fair: Love, War and Running for President by Mary Matalin and James Carville

We asked Deborah Campbell, the journalist we interview in this week's "Word Count" section, to recommend books by literary journalists. Here are her picks:

Shah of Shahs by Ryszard Kapuscinski

The Shadow of the Sun by Ryszard Kapuscinski

The Soccer War by Ryszard Kapuscinski

Opening Skinner's Box by Lauren Slater

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Joe Bellacero, the veteran educator we interview in this week's "Teachers at Work" section, recommends the following books for teaching language arts:

Reading for Understanding "A book with real application to real urban classrooms to help bring reluctant readers into the reading discourse."

Writing for a Change "A program for getting kids to write to address real problems in their lives and communities. If you like the Freedom Writers movie and the idea that writing can transform the lives of students, you'll want to bring the ideas from this book into your classroom."

Because Writing Matters "A research based book from bringing effective writing programs into schools."

Marketing communications expert Dianna Huff, who contributed this week's "Candlepower" feature, recommends these books on copywriting and grammar:

The Elements of Copywriting "This is my favorite, and most referred to, "Bly" book on copywriting. It's concise, well-organized and a great resource for experienced and "newbie" B-to-B copywriters alike."

Sleeping Dogs Don't Lay "Does the thought of reading grammar rules make your eyes glaze over? Me, too. That's why I like this book. It's a fun read plus you'll learn something."

Write on Target "If you don't have a clue what a "buck slip" is or want to get more from your direct response campaigns, read this book. It covers everything from "anatomy of a direct mail package" to "TV, Radio and Telephone Marketing."

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Have a question about editing and style? These books can help:

New Hart's Rules: The Handbook of Style for Writers and Editors

The Oxford Essential Guide to Critical Writing

Rules for Writers